Social Media and the Changing Seasons
Click here to read this story in the November issue of Business Review USA!
Written by Carolyn Martin, Founder of Social Media Demand
During the summer months, social media junkies kept busy posting photos and updates about sipping on Mai Tais on sandy beaches or jumping aboard a plane for a two-week summer vacation with families and friends. Users spent more time outdoors and away from their computers during the summer months so it would make for perfect sense that social media usage saw a decrease. With Facebook’s 700 million users and Twitter’s 100 million users, there will much to be said over the social media waves and we predict activity will increase, along with the number of new sign ups – especially from countries who are late to jump on the social sharing bandwagon.
Now that fall is here and people are back in the office and at home, we can imagine there will be several postings about seasonal fashion, cold-weather recipes and party preparations for the holiday months to come. Social media buzz and popularity changes shape along with the seasons. At Social Media Demand, we’re online for more than 12 hours a day and based on our sampling of news feeds, Google analytics and inside reports, we predict a slight increase in social media activity during fall and winter months. If you’re a business owner, now may be the best opportune time to attract and educate new clientele of your products and services during this season and start riding the wave toward online marketing business success.
Though all of us are wiping our tears away because summer has officially ended, Social Media Demand’s headquarters is gearing up for fall; our luggage and souvenirs are unpacked from our summer vacations, and we’ve got our eyes on our boots and chunky sweaters to prepare for the blustery weather. We can bet that snow days and harsh weather will only amplify the social media presence because users will have so much to say and may be stuck indoors while trying to communicate with others.
Carolyn Martin is the Founder of Social Media Demand. The company focuses on providing digital marketing solutions. They create campaigns and promotions for their clients on Facebook, Twitter, and LinkedIn. For more information, go to www.socialmediademand.com.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.