May 19, 2020

Social media benefiting business owner and consumer

Social Media
Canadian companies
Adam Groff
3 min
Social media benefiting business owner and consumer

Consumer outreach is the key to a successful business, which is why a growing number of businesses across Canada are turning to social media.

That's right, social media is one of the best ways to connect with an ever-growing consumer base.

RELATED TOPIC: [INFOGRAPHIC] How to do social media the right way  

Here are a few ways Canadian businesses are reaching customers using social media and how your business can do the same:

Social media and Canadian businesses

Social media helps businesses of all kinds reach a massive online audience.

As a result, more and more Canadian companies are turning to social media for their customer outreach and marketing needs.

In fact, according to the latest Social Media Usage Study, roughly 50% of all businesses in Canada have a social presence.

Facebook takes the social trophy with 59% of Canadians visiting the social site each day. Not far behind are LinkedIn and Twitter, which grab the attention of about 30% of Canada's social users, respectively.

If your business wants to grab a piece of the social pie, it's best to learn from other competitors in the social outreach arena.

Top Canadian companies on social media

Learning by example is an effective approach to building a successful social outreach strategy.

The article "Listen Up Consumers: Social Media Matters More Than You Might Think" mentions the importance of offering consumers something worthwhile on social media.

These Canadian companies are doing just that:

Molson Canadian - This beer company knows how much hockey fans love beer, so it shares photos and coverage of Canada Hockey League matches on Facebook, Twitter, and Instagram throughout the season.

RELATED TOPIC: Social media and business: A necessary partnership

Home Hardware - As one of Canada's largest home improvement retailers, Home Hardware does all it can to reach out to consumers. By sharing how-to and DIY home improvement videos on multiple social channels including YouTube, Home Hardware is reaching more consumers than ever before.

Cineplex - Realizing how sharable movie content is, Cineplex, Canada's leading movie theater chain posts everything from trailers to upcoming release dates to celebrity interviews on its various social channels.

Now that you have a better idea of how other businesses are connecting with consumers on social media, here are a few outreach pointers to keep in mind….

Be consistent

Consistency is the best policy when it comes to your social media endeavors, so make sure you keep up with your outreach activities.

When you're consistent with your outreach, your followers will come to depend on your social presence, which leads to more shares and more attention.

Ask for feedback

Social media sites like Facebook are a great resource for gathering feedback directly from your customers.

Not all feedback is always positive, but it is all beneficial.

Whether good or bad, make sure you ask for social feedback and use it to make improvements in your customer satisfaction department.

Blog, blog, blog

Blogging: a social activity so important, it's repeated three times.

Keeping up with your business's social media accounts is important, but blogging is an effective way to continuously channel content to your consumers.

Whether it's information on your business or for entertainment purposes, regularly blogging will benefit both your business and its consumers by keeping them in the loop.

When it comes to customer outreach success, it's plain to see why Canadian businesses are going the social media route.

RELATED TOPIC: 4 reasons your business should be on social media

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and business marketing.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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