May 19, 2020

Social Media: A Cultural Investment

Social Media
business strategies
Carolyn Martin
Social Media Demand
Bizclik Editor
2 min
Social Media: A Cultural Investment

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Are you prepared to move forward into the next phase of marketing your company? Here are tips on how a business can use social media to attract new employees, distribute newsletters, share product information and build a community. Think of it as a cultural investment rather than a financial investment.</p>
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The same principles apply in <a href="http://www.businesschief.com/marketing/social-media/">social media marketing</a>. There must be an identified goal and a set plan for implementation and continuity. The target group or audience must be identified and pursued.&nbsp; The plan must be cohesive with overall marketing efforts. Through social media, you can create a better company image and more effectively promote your brand while providing a higher level of customer service. You will also create a stronger sense of familiarity, trust and creditability among your audience.&nbsp;</p>
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As a company leader, I&rsquo;m sure you&rsquo;re asking yourself how this can help build image, revenue and interaction with influencers. The truth is a good social media marketing plan can produce these types of results. But it&rsquo;s important that you start planting the seeds now so you will experience the growth.</p>
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Here are some examples:</p>
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Image &ndash; Many times we draw first conclusions regarding a company and its product. In some cases that image could be positive or negative. It depends who sat across the table from us and how our personal experience was perceived. Through social media, you gain control over how you want to manage your image. It delivers worldwide continuity. Ultimately, it helps illustrate to the world who your company is and why you are a strong player in the market.</p>
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Revenue &ndash; Every time you share or exchange information with a connection, consider it free advertising. The more familiar others become with your company, the more likely they are to reference your brand when they hear of someone in need of your services. We all love to give advice and provide guidance to our community. More and more buying decisions will be made this way. You have the opportunity to influence buyers by building relationships that exponentially link you through the social media chain.</p>
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Interact &ndash; If you can hire and attract talented people through social media, deliver news about your philanthropy, create community for customers to post questions and share ideas while promoting your brand and delivering your messages instantly, then why not?</p>
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<em>Carolyn Martin is the Founder of Social Media Demand. The company focuses on providing digital marketing solutions. They create campaigns and promotions for their clients on Facebook, Twitter, and LinkedIn. For more information go to </em><em><a href="http://www.socialmediademand.com"><span data-scayt_word="//www.socialmediademand.com&quot; data-scaytid="6">www.socialmediademand.com</span></a>.&nbsp;</em></p&gt;

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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