Social Media Mind And The Future of Capitalism
Whether you believe that this is the age of social media or, as the heads of State at the World Economic Forum in Davos labelled it: “…the age of damage" where "social media creates a world of radical transparency", the fact is that the world is in a state of transition where social media acts as a catalyst bringing around rapid change.
To understand the impact social media is having, it is necessary to understand what drives it, what is different about it and how its adoption affects the traditional way of doing things. The Social Media Mind is a book that covers not just the practicalities behind the employment of social media as a marketing tool but also the theory which drives its constant expansion.
As author David Amerland explains: “In the 21st century we face challenges which we have never faced before and they are all the result of incremental gains in our technology and rapid advances in online platforms. The cumulative advances we have made have now reached a critical point which is making itself felt in the devastating impact social media is having upon our society at almost every level. We saw the Arab Spring uprising where social media played a central role, we have seen major brands from PayPal to Virgin America, Qantas and Blackberry, suffer total social media meltdown and even at the Davos World Economic Forum, summit social media brought about questions regarding the future of Capitalism, as we know it.”
This means that businesses which adopt social media marketing can no longer rely upon the conventional approach of creating a presence on Facebook, Twitter or Google Plus and then doing “business as usual”. They need to radically re-think their approach and core values and work out ways which will engage their online audience through genuine online discussions revolving around mutual interests.
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“Social media is all about telling a story,” says David Amerland, “but to succeed you need to be able to tell the right kind of story and for that to happen you need to make sure you understand what your story really is.” This is something which The Social Media Mind can help you do, highlighting the pitfalls to avoid along the way and outlining the opportunities.
In this decade many things will radically change. From the way we relate to our governments to the way we look for work and the way we work online, Social Media is central to all this and its role is only going to become more and more crucial. Early adopters will definitely have an edge over their competitors.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.