Social media mistakes all businesses should avoid
You already know how important social media is, right? It doesn’t matter what type of business you’re currently running or what product you have to offer to the public — all companies, despite the industry, need to have a social media presence.
RELATED TOPIC: Social media benefiting business owner and consumer
Because so much of the public has Facebook, Twitter and Instagram accounts, businesses need to take advantage of this opportunity and advertise via the Internet. In doing so, a company’s client base can be expanded, ultimately resulting in more revenue. Or in the very least, a business can gain more exposure.
However, if your business is on social media (and it should be), there are a few mistakes that should always be avoided. Just like with any sort of other task in the world, there is a right way and a wrong way to do social media. And using Facebook, Twitter and Instagram the wrong way(s) can harm your company.
Take a look at the following social media mistakes that all businesses should avoid:
Not putting in the appropriate amount of work
Not only is it important to have a social media presence, but you should strive to have a great social media presence. Therefore, it’s vital to understand that great social media takes a lot of time, effort and work.
For example, you want your posts to be eye-catching so that your company gets more attention via likes and shares. Specifically, when accessing Twitter you only have 140 characters to use — make each one count!
Don’t forget that you will also need to make time to answer all inquires. If someone takes the time to send you a message or comment on a post, then you need to take the time to answer him or her.
Not knowing your target audience
You may think this step is a no-brainer, but many companies fail to take into consideration target audiences when it comes to social marketing. In fact, making assumption about what your target audience needs is one of the most common social media marketing mistakes.
Remember that your business has its own brand; therefore, make sure you’re selling your brand to the right people (i.e. those who want it, have a need for it and who might actually buy it!).
Always take time to fully research your target audience and understand their unique needs before investing significant money in your media plan.
Not knowing the competition
In the business world, everyone has competition — period. Do you know who your competition is?
As mentioned before, social media is a major game changer that, if used correctly, can really work in favor of small businesses. However, the world of social media marketing is crowded with many different players, players who are most likely competing for the same attention.
Therefore, by knowing your competition, you can essentially find out what those companies are doing and try to do something different. Not only do you want to recognize your competition and understand what they’re doing, you also want to stand out from them. Give customers a reason to choose you, your services or your products over competitors.
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Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”