Social Media: The New Modern Source for News
How do you keep up with your news? Is it from a daily newspaper? How about a broadcast on television? What about reading online articles through social media links shared by friends, family and acquaintances?
A new study has revealed that Canadians tend to get most of their news from online sources spread through the online “word-of-mouth” platform of social media.
Does this mean Canadians trust their friends and acquaintances’ opinions on what’s newsworthy more than an accredited news source?
The recent study funded by Canadian Media Research Consortium (CMRC) says that this is the case. Conducted by Angus Reid Public Opinion, CMRC surveyed a representative national sample of 1,682 adults and found that more than two-thirds of Canadians, amounting to more than 10 million citizens, use visits to social networking sites as their way in keeping up with news.
These results aren’t just limited to one demographic or age group; the CMRC results show that social networking sites are becoming personal news streams for Canadians of all ages and backgrounds. Using their social networks as a filter, Canadians are letting family, friends and acquaintances choose their news.
What is causing this phenomenon? The report states that more than half of Canadians on social networks say they feel they get a broader range of news and information from Twitter or Facebook, for example than what’s considered traditional media.
News is clearly becoming an important and shared social experience for Canadians online. “Almost two-thirds (59 per cent) who use social media say they are exposed to more news and information via their social networks, with the ﬁgure rising to 69 per cent for younger news consumers,” states the CMRC report.
Some Canadians who use social media as a news source do consider the limit of the breadth of information shared. However, news shared over the networks can be viewed as news that is tailored to individual interests as articles are recommended from people who know them personally. The survey found, in particular, that receiving a diverse range of news is fairly important to Canadians, while only one in five said they preferred news that particularly shared their point of view.
Social media, in general, has been shaking up the online world. Almost unimaginable just a few years ago, social media is taking communication, advertising, viral content and now news to a whole new levelof distribution. It’ll be interesting to see what’s next for social media in years to come.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”