Social media presence and the Super Bowl
The Big Game is this Sunday and while you’re already salivating over a full day of eating, drinking and rooting on your favorite team, there are a number of American brands who are not only dropping upwards of $3 million for a commercial spot, but who will also be integrating their social media campaigns to offer up some pretty impressive prizes – just for logging into your Facebook or Twitter accounts.
Budweiser has already reached out to fans pre-Super Bowl by alluding to three of its Super Bowl commercials and allowed viewers to guess the storylines. If the storyline has been guessed correctly, the company will launch a fourth, Internet-only ad this Sunday. More clues to commercials are featured on their Facebook page, which now has about one million fans.
Mercedes-Benz is running what they call a “Tweet Race” where four teams will race to Dallas in a Mercedes, which are fueled by how many times fans tweet using the hashtag of their favorite racing team, while also entering for a chance to win a new C-Class Coupe.
Audi will air a commercial during the first quarter that shows off their own Twitter hashtag to keep the conversation going online and KIA is also giving away a 2011 Optima by giving out contest clues on Twitter and Facebook.
What’s interesting about social media campaigning during a huge event like the Super Bowl is that there are two populations that brands are reaching out to. One population will most likely be too social in the real world with friends and families at their homes or bars to even so much as login to their Facebook or Twitter page to play along with the commercials and games. Nothing good ever comes when you’re tweeting or updating a status with a six-pack of beers in your system.
On the other hand, there are some pretty heavy social media users who would love the chance to show off to their friends and followers about how on top of it they are when it comes to trending social media. What better of a pick-up line is, “Oh yeah, I’m the guy that won the Mercedes during Super Bowl 2011”? Stay tuned for future coverage about this year's Super Bowl commercials.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.