May 19, 2020

Social media presence and the Super Bowl

Facebook
Twitter
Social Media
Audi
Bizclik Editor
2 min
Social media presence and the Super Bowl

The Big Game is this Sunday and while you’re already salivating over a full day of eating, drinking and rooting on your favorite team, there are a number of American brands who are not only dropping upwards of $3 million for a commercial spot, but who will also be integrating their social media campaigns to offer up some pretty impressive prizes – just for logging into your Facebook or Twitter accounts.

Budweiser has already reached out to fans pre-Super Bowl by alluding to three of its Super Bowl commercials and allowed viewers to guess the storylines. If the storyline has been guessed correctly, the company will launch a fourth, Internet-only ad this Sunday. More clues to commercials are featured on their Facebook page, which now has about one million fans.

Mercedes-Benz is running what they call a “Tweet Race” where four teams will race to Dallas in a Mercedes, which are fueled by how many times fans tweet using the hashtag of their favorite racing team, while also entering for a chance to win a new C-Class Coupe.

Audi will air a commercial during the first quarter that shows off their own Twitter hashtag to keep the conversation going online and KIA is also giving away a 2011 Optima by giving out contest clues on Twitter and Facebook.

What’s interesting about social media campaigning during a huge event like the Super Bowl is that there are two populations that brands are reaching out to. One population will most likely be too social in the real world with friends and families at their homes or bars to even so much as login to their Facebook or Twitter page to play along with the commercials and games. Nothing good ever comes when you’re tweeting or updating a status with a six-pack of beers in your system.

On the other hand, there are some pretty heavy social media users who would love the chance to show off to their friends and followers about how on top of it they are when it comes to trending social media. What better of a pick-up line is, “Oh yeah, I’m the guy that won the Mercedes during Super Bowl 2011”? Stay tuned for future coverage about this year's Super Bowl commercials.






 

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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