Social media, a sign of the seasons
By Carolyn Martin
During the summer months, social media junkies kept busy posting photos and updates about sipping on Mai Tais on sandy beaches or jumping aboard a plane for a two-week summer vacation with families and friends. Users spent more time outdoors and away from their computers during the summer months so it would make for perfect sense that social media usage saw a decrease. With Facebook’s 700 million users and Twitter’s 100 million users, there will much to be said over the social media waves and we predict activity will increase, along with the number of new sign ups – especially from countries who are late to jump on the social sharing bandwagon.
Now that fall is here and people are back in the office and at home, we can imagine there will be several postings about seasonal fashion, cold-weather recipes and party preparations for the holiday months to come. Social media buzz and popularity changes shape along with the seasons. At Social Media Demand, we’re online for more than 12 hours a day and based on our sampling of news feeds, Google analytics and inside reports, we predict a slight increase in social media activity during fall and winter months. If you’re a business owner, now may be the best opportune time to attract and educate new clientele of your products and services during this season and start riding the wave toward online marketing business success.
Though all of us are wiping our tears away because summer is officially over, Social Media Demand’s headquarters is gearing up for fall; our luggage and souvenirs are unpacked from our summer vacations, and we’ve got our eyes on our boots and chunky sweaters to prepare for the blustery weather. We can bet that snow days and harsh weather will only amplify the social media presence because users will have so much to say and may be stuck indoors while trying to communicate with others.
Entrepreneur offers some tips for Facebook newbies and if you don’t want to do it or it gets too tricky, go ahead, get some social media support and ride the wave!
For more information, visit www.SocialMediaDemand.com.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”