May 19, 2020

Social media, a sign of the seasons

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Social Media
Carolyn Martin
Bizclik Editor
2 min
Social media, a sign of the seasons

 

By Carolyn Martin

During the summer months, social media junkies kept busy posting photos and updates about sipping on Mai Tais on sandy beaches or jumping aboard a plane for a two-week summer vacation with families and friends. Users spent more time outdoors and away from their computers during the summer months so it would make for perfect sense that social media usage saw a decrease. With Facebook’s 700 million users and Twitter’s 100 million users, there will much to be said over the social media waves and we predict activity will increase, along with the number of new sign ups – especially from countries who are late to jump on the social sharing bandwagon.

Now that fall is here and people are back in the office and at home, we can imagine there will be several postings about seasonal fashion, cold-weather recipes and party preparations for the holiday months to come.  Social media buzz and popularity changes shape along with the seasons. At Social Media Demand, we’re online for more than 12 hours a day and based on our sampling of news feeds, Google analytics and inside reports, we predict a slight increase in social media activity during fall and winter months. If you’re a business owner, now may be the best opportune time to attract and educate new clientele of your products and services during this season and start riding the wave toward online marketing business success.

Though all of us are wiping our tears away because summer is officially over, Social Media Demand’s headquarters is gearing up for fall; our luggage and souvenirs are unpacked from our summer vacations, and we’ve got our eyes on our boots and chunky sweaters to prepare for the blustery weather. We can bet that snow days and harsh weather will only amplify the social media presence because users will have so much to say and may be stuck indoors while trying to communicate with others.

Entrepreneur offers some tips for Facebook newbies and if you don’t want to do it or it gets too tricky, go ahead, get some social media support and ride the wave! 

For more information, visit www.SocialMediaDemand.com

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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