May 19, 2020

Some Canadian companies are nailing content marketing

Adam Groff
3 min
Some Canadian companies are nailing content marketing

If your business wants to generate more leads than ever before, then it's time to set your sights on content marketing.

Whether you have a professional blog or multiple social media accounts, content marketing can help increase online exposure for your business.

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Here are a few Canadian companies benefiting from content marketing and how your business can do the same:

Content Marketing in Canada

There's no doubt about it - content marketing is helping Canadian companies of all kinds take their customer outreach and campaigning to the next level.

By concentrating on unique and engaging content, your business can take advantage of content marketing too.

Here's a little content marketing inspiration from some of Canada's top brands:

McDonald's Canada - In attempt to change the minds of consumers who think McDonald's food is processed and chemically enhanced, the fast food company started its 10,000 Questions campaign. This content-generating marketing campaign allowed Canadian customers to ask any question at all about McDonald's food, which created a ton of traffic for the fast food giant.

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Walmart Canada - Instead of simply marketing their products online, Walmart Canada began the Live Better campaign. The campaign breaks Walmart products down into categories such as wellness and beauty as well as provides more thorough product descriptions. This is a perfect example efficient content marketing;

 LCBO Magazine - To promote the beverages it sells, LCBO, Canada's largest alcohol retailer, started publishing its own magazine. Aptly titled Vintages, the magazine, which is available in print and EBook, gives customers a look at the different wines the company sells and how to pair them with different foods. This content marketing technique is effective because it creates fresh content on a monthly basis.

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With the success stories above in mind, you're probably curious about the other ways content marketing can benefit your business.

Increased Lead Generation

Lead generation is the key to marketing success.

As the following article looks at, if you're wondering how to generate more leads than ever in 2015 with content marketing, it all starts with determining your lead generation goals.

How many leads does your business want to generate each month? What are your ideal conversion rates?

Once you figure this out, you can perform some simple content analysis on past campaigns, brainstorm new ideas, and implement them into future marketing endeavors.

With the right content marketing strategy, you'll create more traffic and, as a result, generate more leads.

 

Improved Visibility

Content marketing is all about providing your customers with quality, engaging, and informative content.

Quality content also helps improve your business's visibility in search results. Google's newest search engine algorithm rewards those websites that provide valuable content to visitors.

By putting a little time and effort in your content marketing strategy, your business can increase its visibility like never before.

Marketing Versatility

Content comes in many different shapes and forms, which means your business has plenty of marketing routes to choose from.

Whether you want to blog, create business-related posts for social media, send content to your mobile customers, or create a memorable video, content marketing covers all the bases. You can even integrate all of the above for a well-rounded content marketing campaign.

When it comes to mastering the marketing process, content marketing is definitely a step in the right direction.

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About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and lead generation.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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