Starbucks Canada launches Tweet-a-Coffee program
Today Starbucks Coffee Canada launched its ‘Tweet-a-Coffee’ program – the first Twitter gifting program of its kind in Canada. This means Starbucks customers can now instantly send $5.00 eGift cards via Twitter.
“Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly,” says Richard Burjaw, Vice-President Starbucks Coffee Canada. “Whether it's to say #thank you, #congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread some kindness.”
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Canadians are among the world's most active Internet users and with millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible opportunity for Canadians to engage, share and gift in new, simple way. The program is powered by digital gifting company CashStar.
“We're excited for Starbucks to bring this program to Canada,” says Kirstine Stewart, Head of Twitter Canada. “Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand.”
This is not the first time Starbucks has combined two of the worlds greatest addictions - coffee and social media - to promote its products. The brand also teamed up with Instagram and urged its customers to upload pictures of coffee take-out ups in return for vouchers. The Tweet-a-Coffee program is likely to see more and more coffee lovers flock to Starbucks stores.
The Tweet-a-Coffee program is a key next step as Starbucks innovates its social digital gifting offering. Beginning today, registered Starbucks account customers across Canada can now send a $5.00 Starbucks Card eGift through Twitter.
Customers can redeem the $5 Starbucks Card eGift at participating Starbucks stores in Canada either by printing out the eGift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app. Customers in Canada can also send eGifts via email.
To learn more about how to Tweet-a-Coffee, click here.
Follow Starbucks Canada on Twitter.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.