May 19, 2020

Starbucks expands Evenings beer and wine menu to New York

CEOs
Marketing
Starbucks
restaurants
Cinch Translations
3 min
Starbucks expands Evenings beer and wine menu to New York

Beer and wine at Starbucks? It’s not exactly a new concept per se—the Seattle-based brand may be best known for its coffee and specialty espresso drinks, but as our sister site FDF World has often recounted, in recent years Starbucks CEO Howard Schultz has been intent on driving the business toward a more diversified menu.

Starbucks has been relatively slow to roll out its “Evenings” menu, introducing it in just over 70 locations in the past five years. Now the menu, which trades morning lattes and croissants in for adult beverages and tapas, the select menu has finally reached the east coast: this week Starbucks launched its first Starbucks Evenings menu in New York City at its North 7th Street location in Williamsburg.

According to Vanity Fair, who was on the scene in Williamsburg to try out the new fare, the Starbucks Evenings menu was conceived of as a way to meet the needs of its consumers, especially its female clientele, in a whole new way that evolves after the morning breakfast rush:

The idea was born from customers, she said—women, in particular—who said they wanted Starbucks to be a comfortable place to go in the evening, whether they were alone or with company. If they didn’t feel like cleaning their houses but wanted to host a book club, they wanted another option, where they wouldn’t feel rushed like they usually were in the mornings, or limited to ordering a coffee and a muffin.

Business Insider has an array of appetizing images from the launch including salumi plates and flatbreads, and according to Vanity Fair, the pricing appears to be on point:

The menu is made up of 10 wines—5 reds, 4 whites, and a prosecco—which range from $8 to $15 per glass nationally. There are four beers, which, in the case of the Williamsburg outpost, all hail from Brooklyn, for $4 to $5 a pop. The small plates top off at $7. That’s a downright steal, especially in a city of the $16 cocktail and $10 green juice. But that’s the pricing sweet spot Starbucks found while testing the concept over the last five years, according to Rachel Antalek, certified sommelier and vice president of concept innovation at the company.

One of the biggest challenges for Starbucks over the years has been finding a way to maintain a steady rate of customers even after the breakfast and lunch day parts end—the chain has tackled this in many ways, including its recurring Treat Receipt promotion that entices morning customers to return after 2:30PM for a discounted drink. But by rolling out methodically and taking notice of its customer base, this could ultimately be the chain’s most successful bid to capture the all-day market yet.

[SOURCE: Business Insider; Vanity Fair]

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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