May 19, 2020

Taking Pinterest to new heights for business

Social Media
Canadian companies
success tips
marketing tips
Adam Groff
3 min
Taking Pinterest to new heights for business

An effective marketing strategy is the key to a successful business, which is why companies across Canada are focusing their marketing efforts on Pinterest.

Not only is Pinterest a unique marketing tool, it's a great way for businesses to get some of the social spotlight.

RELATED TOPIC: [INFOGRAPHIC] How to do social media the right way

Here are just a few Canadian companies marketing on Pinterest and how your business can do the same:

Canadian companies on Pinterest

From pins to boards and every marketing opportunity in between, Pinterest has gone from being a strictly social site to a marketing hotspot.

As a result, Canadian companies of all kinds are turning to Pinterest to put a face to their name. They include:

 Lululemon - This small yoga clothing company based in Vancouver has quickly reached international success and it's in part thanks to their marketing efforts on Pinterest. With more than 2 million Pinterest followers, this clothing company not only features photos of its yoga clothing, but also links to interesting content and blog articles focusing on active lifestyles.

Futurprenuer Canada - Located in Toronto, Futurprenuer helps young entrepreneurs realize their small business dreams through mentoring and financial support. The company shares its success stories and photos on Pinterest and is included on the site's Canadian Business Social Media Engagement Co-Op page.

Jibe Jewellery - This local jewelry store in Ontario is considered a hidden gem, but the company is changing that by reaching out to customers on Pinterest. By pinning photos of its custom-made jewelry and linking to its website on Pinterest, Jibe is reaching more jewelry customers than ever before.

As the following article looks at, whether you're looking for 5 tips for using Pinterest to market your message therapy business or any other type of business, there a number of ways you can use Pinterest to achieve marketing success.

Here are just a few:

Create a board for your Brand

One of the first steps you'll want to take when marketing your business on Pinterest is to create a board to showcase your brand.

If you sell products, then make sure you feature interesting photos of your merchandise - don't just snap a picture of your products sitting on shelves or hanging on the rack.

If your business is service-based, Pinterest is still an effective marketing tool. Instead of taking pictures of merchandise, you can feature your brand in action.

Whether it's an industry event or a behind the scenes look at your office, creating a board and featuring photos of your brand is a great jumping off point.

Organize your board

A clean, straightforward Pinterest board is the best way to market your brand on the site, so make sure you don't go overboard with your pins.

If you sell different products and services, give them their own dedicated boards. By doing so, your brand will be much more searchable on the site.

Pay attention to repins

Your Pinterest followers can give you plenty of marketing insight, but you have to pay attention to their pinning practices.

In order to get a better idea of your marketing success, look into who's re-pinning your brand content and your domain.

If this seems time consuming or too complicated, there is automation software available that can do it for you.

If you're ready to take your marketing to new heights, then keep in mind the Pinterest pointers above.

RELATED TOPIC: Social media and business: A necessary partnership

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and online marketing.

Let's Connect!

 

Read the latest edition of Business Review Canada!

Share article

Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

Share article