May 19, 2020

Taking your online brand to the next level

branding
Marketing
contributors
tips and tricks
Adam Groff
3 min
Taking your online brand to the next level

As a small business owner, you're already well aware of how much competition there is in the online arena. That's why it's so important to reinforce your brand while reaching out to the online masses.

Here are just a few ways you can make sure your small business takes its online branding efforts to new heights:

1. Put Your Logo in the Spotlight

Every small business has a calling card: its logo. If your business doesn't have an exciting, eye-catching logo, then it's time to design one.

Your business logo defines your brand, so make sure it clearly represents your small business. You don't have to reinvent the Nike swoosh, but you should make your logo unique.

Coming up with a great logo is only part of the online branding game. Once your logo is ready to go, you then need to put it in the spotlight as often as possible. For example, you can include your business logo on all of your correspondences including your emails and online marketing materials.

Likewise, if your small business uses promotional products for marketing purposes, make sure you include your logo on those items too. Whether online or not making your business logo a focal point will help reinforce your brand.

2. Leverage Social Media

Social media sites like Facebook, Twitter, Instagram, Google+, and others are great places to introduce your brand to a massive online audience. The article "These 8 Simple Things Will Reinforce Your Small Business' Brand Online" mentions the importance of leveraging social media for brand building purposes.

By posting topics that relate to your industry on social media as well as sharing information that's specific to your small business, you can quickly reinforce your brand. Just make sure you're consistent with your posting efforts, put your logo in the spotlight, and be as relevant as possible with all of your social outreach.

3. Take Advantage of Content Marketing

Both social media and your small business logo fall into one important category: content marketing. By increasing your content marketing, you can increase the online presence of your small business, which helps reinforce your brand.

Creating engaging and informative marketing content will help draw in new customers and keep your current customers coming back. You can focus your content marketing on social media, your small business blog, or any other online marketing routes such as email marketing.

4. Be Consistent With Your Branding

Consistency with your social media activities and marketing content is important, but it's crucial to be just as consistent with your actual branding materials.

If your branding and marketing materials look different from one outreach attempt to the next, your online audience won't know where your business is coming from.

By using the same graphics, the same logo, the same color scheme, and even the same font in all of your branding materials, you'll create familiarity with your customers. This type of online familiarity is the fastest way to build and reinforce your brand.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and branding. This article originally appeared on our sister site Business Review USA

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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