Aug 12, 2020

Tata Consultancy Services: Ready To Weather The Storm

Jack Grimshaw
2 min
Tata Consultancy Services: Ready To Weather The Storm
As a crucial partner to the success of WSIB, a feature in this month’s magazine, we’re taking an in-depth look at Tata Consultancy Services...

WSIB is a company with 106 years of experience and heritage, with an organisational purpose to protect wellness and promote healthy and safe workplaces for everyone. As a key partner to the success of WSIB, Tata Consultancy Services (TCS) took just two weeks to enable its entire TCS account team to work from home as the COVID-19 pandemic broke out. 

Working together, the digital journey transformation was accelerated, quickly becoming suited towards low-touch, frictionless experiences for all - from employees, through to businesses and healthcare providers. All experiences, including claims registration, administration, and return-to-work, have been covered by the transformation and shift to working from home.

None of this would have been possible to achieve without the implementation of an effective strategy, covering change management and organisational redesign. The strategy envisioned by TCS covered enterprise quality management and operational agility.

TCS Canada has been a leading player in the industry for the past 3 decades, partnering with and providing best-in-class solutions to the country’s top banks, insurance firms, financial market infrastructure entities, crown corporations, retailers, manufacturing firms, energy resource & utility majors, and more.

Its constant evolution has enabled the participation in a number of highly innovative marquee academic institutions and fintechs, whilst continuing to create huge numbers of jobs in the IT services industry. 

The company has also made significant strides towards captivating the passion of the younger generation, creating opportunities through STEM in 21 cities around Canada, influencing the lives of more than 8000 young Canadians. This diverse initiative has spanned the indigenous community and a number of other communities underrepresented across the country.

The outbreak of the COVID-19 pandemic in Canada earlier this year has presented the company with a number of challenges it has never faced before, that it has had to overcome. The effect of the virus has been felt across all societies, industries, and economies.

To combat the impact of the pandemic, TCS has placed active employee engagement and global well-being at the very top of its list of priorities, in order to support the crucial backbone to its technology solutions.

TCS sees the financial services sector as a key player to the recovery phase of the pandemic. By working closely with the financial services providers that TCS has previously partnered with, the company is witnessing and helping the implementation of new technologies that will benefit workforces in the ‘new normal’ world that follows COVID-19.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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