May 19, 2020

Three ways to grow a successful business

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2 min
Three ways to grow a successful business

If you’re the CEO of a business, you most likely have one big goal: to become successful. After all, if you’re not running a business that is thriving, then what’s the point, right? Of course, depending on who you are, what type of businesses you’re heading and what your specific goals for said business are, some tips may be more helpful than others. However, the following pieces of advice are rather universal—take a look!

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You have to believe

If you want to create something that’s not only great, but later becomes well received, then you must build something you believe in. You can’t very well expect a product or brand to become successful if you’re not passionate about it. You’ve undoubtedly heard the expression, “Do what you love,” haven’t you? Often times, if you do what you love, then money and success will usually follow.

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Keep striving for improvement

Simply put, when it comes to business, never settle. Yes, it’s important to have goals; you’ll want to do everything you can to meet those goals. However, once you have officially accomplished a set of objectives, make another list. You always want to keep striving for more. If you continuously try to better yourself and/or the product or business you’re representing, then the sky will be the limit. After all, you never want to get bored or complacent in your career.

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Be prepared and don’t compromise

Business 101: always be prepared. It may seem difficult at first, but you need to learn how to think outside of the box and be prepared for just about anything. The world of business usually moves quite quickly, so you need to not only be able to think on your feet, but have a plan of action before certain circumstances even take place. No matter what industry you decide to enter, it will be vital to thoroughly learn the ins and outs.

The second part of this tip is very important, too: be prepared, but you must never compromise. Sure, there may be little areas where you need to consider other opinions and maybe even change your mind or attitude. However, if you believe firmly in something and expect a specific outcome, then it will be vital to not compromise and stay on track with your current plans. At the end of the day, you’re the CEO—it’s your business; therefore, you’re responsible for what happens. 

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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