Time does matter when texting
Timing is everything when it comes to marketing, especially when you go the text message route.
Besides, just because consumers have their phones with them at all times doesn't mean you can text them anytime you want.
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With perfect timing in mind, here are just a few SMS marketing guidelines to follow:
SMS marketing on the rise
Smartphones and mobile devices are becoming a large part of life for Canadian consumers.
In fact, according to Catalyst Research, close to 60% of Canadians own a smartphone. Additionally, 70% of those smartphone owners use their device to search for information on products and services they’re interested in purchasing.
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If your business is looking to increase its customer outreach, then SMS marketing could be the answer. However, if you want to take the most successful approach possible, it's important to follow the proper text message etiquette, especially when it comes to timing.
When to text
Perfectly timed texts can result in increased opt-in rates as well as more overall exposure to your business's marketing campaigns.
As the following article looks at, when it comes to mastering the art of the timely text message, it's important to keep texting hours within a 9 to 5 workweek.
In other words, as long as you send your SMS campaigns after 9am and before 5pm on weekdays, you generally won't catch recipients during inopportune times. With that said, the text "sweet spot" usually falls between 11 a.m. and 2 p.m. when recipients are most likely on their lunch breaks.
Texting on the weekends is also acceptable, but keep your SMS marketing to a minimum. Recipients are usually less busy on the weekends, but that doesn't mean they want to be bombarded with texts.
When not to text
Consumers appreciate informative, beneficial SMS marketing, but only when it's in moderation and appropriately timed.
If you want to successfully spread the word about your products and services, then it's important to put text timing first.
This means avoiding early morning texts and late night texts.
Think about it this way: if you're sending texts during your breakfast and dinner, chances are your recipients are receiving your texts during these times as well.
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On that note, keep in mind the different time zones too.
Likewise, never send early morning or late night texts on the weekends.
Sending early morning texts on the weekends will only annoy recipients and late night texts will probably be ignored. It's a SMS marketing lose-lose.
Your business probably wants to push its products and services the most during the holidays, which is fine. However, there are some rules to follow around the holidays as well.
You can and should text holiday promotions to your customers leading up to a major holiday, but never on the day of.
Suspend your SMS marketing 24 hours before and 24 hours after any major holiday. This will ensure you don't offend any recipients.
Use common sense
At the end of the day, if you want to avoid any text timing issues, just use common sense with your texting practices. If you feel like a certain promotional text might be pushing the time boundaries mentioned above, simply wait to send it.
If you're worried about sending a text at the wrong time, then keep in mind the pointers above.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing etiquette and customer satisfaction.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”