May 19, 2020

Tips to replatform your business website

small business
website
replatforming
Ecommerce
Adam Groff
3 min
Tips to replatform your business website

In order for your business to become successful, it’s very important to have a website that is not only user-friendly, but one that effectively showcases your product. Therefore, if your website seems to be a little dated, it may be time to consider replatforming.

However, before you start the process, you need to determine what your really want from this redesign, as well as which platform provider will be best for you and your needs.  

RELATED TOPIC: [INFOGRAPHIC] Learn how to make your business website

Now that you’re thinking about revamping your website, here are just a few tips for finding the right provider for your business's replatforming needs:

Reasons for replatforming

Originally reported by our sister site Business Review Canada, websites change and evolve all of the time - especially ecommerce sites.

If you're considering replatforming your ecommerce website, but you're not sure if it's necessary, then you need to take a close look at the way your current site functions:

Features

Are you continuously discovering that your site lacks helpful features? If so, then it's time to replatform. Features like intuitive navigation and interactive search bars are just a few reasons replatforming is a good idea.

Integration

If your ecommerce website is outdated, then integration issues are in your future. Today's ecommerce platforms have to seamlessly integrate with complex third-party systems. Without the ability to do so, your website won't function as it should. This is just another reason to replatform.

Out with the old

Does your website make you fall asleep in front of your monitor? If so, then imagine what it's doing to your customers. One of the top reasons to replatform your ecommerce website is simply to get a fresh start.

Now that you’ve considered the reasons above and have thought about each one, you’re most likely ready to take that next step and actually replatform your site.

As the following article looks at, along with the 5 steps to narrow your replatforming search, the following tips will help you choose the right replatform service….

Don't assume all platform providers will work with your business

You can do a ton of research on an ecommerce platform provider before taking the next step. However, all of that research could be a waste of time if you don't first inquire what size websites the provider does business with.

Many providers will be happy to replatform your ecommerce site, but many won't even touch your site if you aren't a major retailer.

Before diving into the details, make sure the platform provider you're interested in handles retailers of all sizes.

Make sure the platform is mobile-friendly

Mobile shopping is trending like never before, which is why it's important to make sure your replatforming endeavors are mobile-friendly. If a platform provider doesn't offer mobile services, move on to the next provider.

At the moment, you may not be planning to go mobile with your ecommerce site. However, in the future, you most likely will—prepare accordingly!

Ask about scaling

Scalability is a must in today's competitive ecommerce world.

If your site can't keep up with demand or scale up its processing needs during busy shopping seasons, then you might as well close up shop.

It's important to make sure the platform provider you choose offers a scalable infrastructure.

Replatforming should include a scalable infrastructure that can easily adapt to the traffic spike that will likely come once you release your revamped ecommerce site.

When it comes to replatforming your ecommerce site, don’t forget about the pointers above when choosing a provider. After all, the more prepared you are for the process, the more time, energy and money will most likely save.  

RELATED TOPIC: Optimize your website for future ecommerce  

About the author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including website layout and replatforming. 

Let's connect!   

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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