May 19, 2020

Top 5 Starbucks drinks

Eggnog Latte
Starbucks drinks
Gingerbread Latte
Hazelnut Signature Hot Chocolate
Catherine Rowell
2 min
Top 5 Starbucks drinks

Starbucks has been in the news lately for a number of different reasons, ranging from the return of the famous ‘Pumpkin Spice Latte’, the amount of calories in their drinks, to even the cups which are used by the company to celebrate the start of the winter season.

The company’s profits are continually increasing year on year, of which its most rapid growth is currently from China and South pacific regions, at which the company will be expanding their operations in the region by doubling its stores by 2021.

In light of the upcoming Christmas season, we take a look at Starbucks’ top 5 drinks, which have cemented Starbucks’ status as one of the most successful coffee companies in the world.

1. Pumpkin Spiced Latte

One of the most popular winter drinks, the Pumpkin Spiced Latte hit the market in 2003 and was an instant hit with consumers. Only released at the turn of the autumn season, pumpkin, cinnamon, nutmeg and clove are topped with whipped cream, helping consumers get into the winter spirit, at which Starbucks have since sold over 200 million since its release.

2. Caramel Frappuccino

Coffee lovers that love a sweet kick tend to love the caramel Frappuccino on offer, with caramel syrup, coffee, milk and ice, alongside whipped cream and caramel sauce providing strong, sweet flavours.

Lift sharing company Uber has recently collaborated with the coffee chain to order to deliver Starbuck’s drinks in certain areas around the world.

3. Hazelnut Signature Hot Chocolate

At approximately 600 calories, Starbucks’ signature hot chocolate, encompassing milk hot chocolate, whipped cream and hazelnut syrup is popular through all seasons.

4. Gingerbread Latte

One of Starbucks top winter selling, aligning with Christmas festivities and brightening up peoples spirits is the Gingerbread Latte. The gingerbread syrup, mixed with espresso and steamed milk is one drink which will always be popular.

5. Eggnog Latte

Another drink to celebrate the upcoming Christmas festitivies is the Eggnog Latte, consisting of expresso, eggnog and nutmeg. The Eggnog Latte made a comeback in 2014 after being taken off the menu to complete uproar, but is now a firm winter favourite on the Starbucks menu.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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