Top Five Social Media Sites For Business
By Robert Spence, Associate Editor for the Business Review Canada
Social media is vital to marketing your business. Not only does it give you the ability to share company updates, information, products and services, but you can expand your company brand awareness on a global scale. As marketing shifts to incorporate more of the digital space, we break down the top 5 social media sites you and your business should be utilizing.
Welcome to social media for the workplace. Businessfriend offers a variety of unique features for your business, from connecting with employees to empowering your company with necessary tools to conduct business. The professional networking site, which resembles a cross between LinkedIn and Facebook, provides crucial business tools like email, instant messenger, video chat and cloud storage for your company. You can sign up for Businessfriend today for free.
Google+ is hot. So hot in fact, the multilingual social networking service has become the second largest social site in the world, having just surpassed Twitter in January. Owned and operated by Google Inc, Google+ offers an array of useful options for your business including linking profiles, sharing content and video chat. Additional features include “circles”, “hangout”, and “instant messenger”. Because Google is the largest search engine on the web today, Google+ provides some essential perks your company could be losing out on like “Google+ Local” and “Google+ Communities”, which can be utilized for SEO purposes.
With over 200 million users in more than 200 countries and territories, making good use of LinkedIn is important for your company. Dubbed the “social platform for people in professional occupations”, LinkedIn is more than a simple website to post your resume. LinkedIn provides valuable attributes your business needs like professional connections, outsourcing and search engine optimization tools. According to SEO.com, LinkedIn holds great authority with Google and signing up your business could significantly enhance your company’s visibility with search engines.
Twitter is a social networking and micro blogging service that allows you to send text-based message of up to 140 characters known as tweets. These tweets have become essential for companies in the online marketing world because of its ability to connect companies with customers. Not to mention, Twitter has become one of the ten most visited websites on the internet, making it crucial that your company signs up. Twitter can offer your business a wealth of benefits from giving away coupons to helping to create brand loyalty,
Facebook is the king of social-networking sites. With nearly 750 million users every month it is growing, Facebook has become the perfect platform for any company to expand its awareness. Your company can advertise, provide accessible information, like, comment and share content and even link websites and profiles to a company website. The possibilities are endless and with the amount of traffic the social-media site receives on a daily basis, it’s just plain foolish not to utilize it.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.