May 19, 2020

Twitter Releases Automated Advertising System

Google
Twitter
American Express
the globe and mail
Bizclik Editor
2 min
Twitter Releases Automated Advertising System

Twitter has released an automated advertising system for businesses to manage their marketing campaigns and budgets directly. Previously, only "promoted tweets" were sold by Twitter to large businesses on a case-by-case basis. However, last year the company developed a self-serve advertising system with a capacious capacity for outputting ads and tested it for three months with positive results.

 Twitter is partnering with American Express in releasing the fledgling system by only offering it to businesses that use or accept American Express cards with a U. S. address that have never advertised on Twitter. As an additional enticement, American Express is offering $100 in Twitter ads for each of the first 10,000 qualified businesses that sign up, check it out by clicking here.

The automated system, according to the Associate Press, will be very similar to Google's system, albeit with a 140-character limit. Advertisers will be able to specify their spending limit, the cities or regions they want their ads to appear and (Of course!) write their own 140-character commercial message tweet. Charges will be made for ads that get a user response, such as becoming a follower to the business, a retweet of the message or clicks on a link.

The tweeted ads, termed "promoted products," will begin appearing in the Twitter feed in late March. Reportedly, the automated service will become available to other cardholders later on this year.

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Twitter prepared for this move by acquiring Internet security firm Dasient, which in 2010 introduced a service to protect advertisement networks and publishers from malicious ads, according to The Globe and Mail. Experts see this as Twitter’s latest move in its strategy to become the newest online marketing powerhouse a la Google. The release also has investors buzzing about the possibility of an initial public offering in the future, although Twitter hasn’t officially commented conclusively.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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