Vancouver Humane Society Denounces Calgary Stampede's Calf Roping Competition
Those who picked up a hard copy of Fast Forward Weekly today may have seen a controversial ad by the Vancouver Humane Society comparing the Calgary Stampede’s calf roping competition to abusing a three month old child.
Placed to call attention to what Vancouver Humane Society claims is animal abuse of the sport, the ad features a calf next to a human baby with the words “Just 3 months old – Would you abuse a baby to entertain a crowd?” See the ad below:
Will this ad make the Calgary Stampede and its operators change their tune? Meant to be “thought provoking,” the Vancouver Humane Society definitely got its point across, but what will the consequences be as a result?
On the Vancouver Humane Society website, “Diane from Calgary” left a comment stating her opinion about the ad. “I think people in Vancouver have way more problems themselves & should look in their own backyards before coming to Calgary,” said Diane. The comment continued by calling into question Dr. Peter John Soja, a Professor from Vancouver, who Diane claims is experimenting on cats. “Since I am a cat lover I’d like some explanation as to why these animals have to suffer so some guy can get his PHD?”
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Diane does bring an important fact to light: Why was it the Vancouver Humane Society placing an ad? Will the Calgary Humane Society respond in favour or against the ad? Either way, the ad makes it clear how the Vancouver Humane Society views calf roping.
What do you think about the advertisement? Connect and discuss with Business Review Canada on our official Twitter page @BizReviewCanada.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”