[Video] 15 Worst Business Decisions

By Shane Watson

From corporate marketing wars to skimping on ingredients, here are 15 times well-known companies failed at Decision Making 101:

15. 20th Century Fox gave all merchandising rights for Star Wars to George Lucas—and you’ll never believe the price tag.

14. Which major network passed on producing The Cosby Show when initially approached by Bill Cosby?

Related: Reasons Why Sustainability is a Good Business Decision 

13. Reese’s Pieces tripled in sales after being featured in ET—too bad this major candy manufacturer was asked first but decided not to participate.

12. Kodak, the now bankrupt camera company, was the original creator of the digital camera but decided not to tell the world—can you guess why?

11. Schlitz Beer, a brand hardly anyone has ever heard of today, used to be the second most popular brand in the U.S. What happened?

10. Webcrawler, the internet search function created by Excite, had the chance to buy Google at a ridiculously low price—and after passing once, the now internet-giant (which grosses approximately $60 billion per year) even lowered the asking price to this.

Related: How Google has Changed the World: 10 Years Since IPO

9. The world’s first oil drilling apparatus was developed by Edwin Drake but the million-dollar tool was introduced to the market by someone else. What happened?

8. What invention did Western Union scoff at, passing on the chance to purchase the patent for the “electrical toy”?

7. Anyone remember Microsoft Bob?

6. Which video game company turned down Steve Jobs and Steve Wozniak when approached with what would soon become the world’s first Personal Computer?

Related: [Video] 13 Things You Don't Already Know About Elon Musk

5. A record label’s Manager of Talent actually passed on the opportunity to sign the Beatles in 1962. His reasoning is priceless.

4. Coca-Cola tried to reinvent itself with a new name and new taste—called New Coke—and the world flipped. What was the reasoning for such a negative reaction?

3. This now bankrupt company (we’re sensing a theme here…) passed on the chance to buy Netflix for a mere $50 million. Can you guess which one?

2. When three major stars left their roles on MASH, Fox decided to sell the rights for all 168 episodes to various television stations for $20 million. You’ll never believe how much each episode grossed afterwards.

1. Walmart versus Kmart: How did the new kid on the block push out the old favorite? 

Related: Walmart Foundation Gives $2.5M to Share Our Strength 

Watch the video below for all the details. 

Let's connect! Follow us on Twitter and like us on Facebook

Click here to read the January 2015 issue of Business Review USA


Featured Articles

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 top AI and ML trends for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy

Meet the CEO: Jill Stelfox of Panzura, exclusive interview

Leadership & Strategy

The best Michelin-starred restaurants that are meat-free