[Video] Dear Thanksgiving: Thanks for the TV Dinner (and 25 other random facts)

By Shane Watson

Check out the December edition of Business Review USA!

Frozen food is probably not what comes to mind when thinking about Thanksgiving. One of the biggest holidays of the year, the fourth Thursday of November has become synonymous with eating, and family and friends tend to spend hours (if not days) preparing their feast.

So what is the connection between TV Dinners and the food-focused holiday? Overly eager product planning and an innovative business decision. 

In 1953, Swanson supplied restaurants and food processors with bulk products, including turkey. After an overzealous order resulted in more than 500k pounds of unsold fowl, the company was set to lose a lot of product—and a lot of profit. Enter Gerry Thomas, a salesman who joined the company a few years prior to the turkey overload. Inspired by the aluminum trays being produced for Pan American Airlines’ inflight meals, Thomas’s suggestion to cook the remaining meat, add some sides and freeze the meal in one easy-to-recook package was a forward-thinking, smart solution. And the idea to capitalize on the newest consumer obsession by calling a “TV” Dinner? Brilliant.

See Related Content on Business Review USA:

That may be one of our favorite random holiday facts but the 25 in this video are the real game changers (What do you mean turkey wasn’t served at the first Thanksgiving?)

Thanks Mental Floss: Not only did you blow our minds, we have a renewed appreciation for the fork. 

Let's connect!

Follow us on Twitter and like us on Facebook


Featured Articles

Top 10 wealthiest billionaires in the US

Business Chief provides a rundown of the top 10 richest billionaires in the US based on the most recent Forbes 400 list, which is published every year

Top 10 easiest countries in the world to do business

Business Chief takes a look at the top 10 places in the world to do business, according to TMF Group's Global Business Complexity Index (GBCI) for 2023

Patagonia Chair Charles Conn on becoming an imperfectionist

Entrepreneur and Patagonia Chair Charles Conn talks to Business Chief about rethinking strategy amid uncertainty, and why an imperfectionist approach works

Top 10 most valuable brands in the world – Amazon to TikTok

Corporate Finance

Four priorities for new Twitter CEO Linda Yaccarino

Leadership & Strategy

Top 10 shifts transforming organisations – McKinsey & Co

Leadership & Strategy