May 19, 2020

[VIDEO] Models Know Social Media (Marketing): A-List Model Gigi Hadid Dishes On Building Her Personal Brand

Social Media
Marketing
models
Fashion
Tomas H. Lucero
2 min
[VIDEO] Models Know Social Media (Marketing): A-List Model Gigi Hadid Dishes On Building Her Personal Brand

Click here to see the video.

This writer stopped keeping track of supermodels during the Age of Cindy Crawford. Today, I realize I can start keeping track again, as today’s millennial models, have a thing or two to teach us. Meet Gigi Hadid, a 19 year-old California native and A-List model who is wielding her 2.8 million followers on social media to build a personal brand and land big advertising contracts.

Related Story: Top Five Social Media Sites For Business

Recently, Hadid was interviewed during her Adweek cover shoot in New York City.

Building a brand through social media is trickier than opening an Instagram account, creating content and adding people. After all, social media is, first and foremost, a medium for dialogue. If you are promoting yourself or a product, your network may not always be saying things you want said on your channel. In other words, it isn’t always pretty. Quoted in Adweek, Hadid explains, “My friends are teaching me that you can’t always fight back because that will just fuel the fire. I’m trying to find the balance of staying true to myself and learning to be a public figure.”

Related Story: Think Before You Post: Five Social Media Virtues

These are some of the ideas that Hadid suggested about social media marketing that any business person can think about and put to practice:

  1. Your clients may bring up what you are posting: evidence that people are paying attention and you should become more self-aware about your content.
  2. She learns from others: In the forest of social media, you are not alone.
  3. A social media page must have a specific tone, or in her words, a “feeling” to it: be it a color scheme, a type of post or simply very well-made pictures.

Click here to see the video.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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