May 19, 2020

Vine and Your Business

marketing strategies
social media marketing
Bizclik Editor
3 min
Vine and Your Business

The July edition of The Business Review Canada is now live!

By: Heather Legg

Just when you think you are up to speed on social media marketing, something new makes its way to the forefront.

Many have gotten used to Facebook, Pinterest, Instagram, and Twitter, now there’s Vine. Whether you’re seeing it on Facebook, Twitter or anywhere else, Vine is the new social networking application that’s becoming increasingly popular.

What is Vine?

Vine is an app owned by Twitter, and it’s basically a way to create short, looping (six second) video feed.

The video plays in a continuous loop so it can actually be much longer than the six seconds as it runs, and these six seconds are usually a couple of seconds put together.

Think timelapse…Vine is a lot like Instagram where you have a profile page as well as subscribe to your “friend’s” pages.

On the app, you can search for particular Vine videos or use certain keywords to find Vine videos under a specific topic in the “Explore” section.

People can comment, share and like any video they see, and they can be posted right onto your Twitter stream. Which brings us to how this can help your small business.

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Social Networking 

If your business wants to stay current with social media, it’s not a bad idea to start incorporating Vine into your social media, your website, and/or your other marketing tools.

You can embed your Vine video onto your website for a fun piece of video that may grab your customers attention.

Be Creative

You can use it as a marketing tool – video clips of people using your product, words to describe it, or places you may find it – think quick, attention grabbing clips.

You can also have your customers, followers, and subscribers help you. Run a contest where the best Vine showing people wearing your logo wins a prize or discount

Think about this – you run a dance studio and it’s summer time. Have people send in their Vines wearing a piece of clothing with your dance logo on it while on their summer vacation.

You’ll feature different Vines and showcase your dancers on vacation. In the meantime, your logo is being displayed and you have fun videos to post on your website or your own Facebook and Twitter feeds. You can offer a month of free tuition or a free t-shirt, to the winning Vine.

Vine may not take the place of other media, like testimonials or commercials, but as a business, you can certainly find a use for it.

Whether you are creating Vines for your site or social media marketing, or finding fun ways for your fans to do it, you can use it as a current, fun form of social networking and marketing.

If staying in the know of social media is a priority, you probably want to touch on Vine, and whether or not it becomes a forefront of your marketing efforts, it could be a fun way to add some company promotion on social media.

About the Author: Heather Legg is a writer who covers topics on small businesses, social media and nursery cribs.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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