May 19, 2020

What a CEO's LinkedIn page should show

CEO
LinkedIn
Business
Canada
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3 min
What a CEO's LinkedIn page should show

As the CEO of a company—any company—it’s important to make sure your personal LinkedIn page is professional and up to date. After all, before other executives meet with you, they will most likely check the Internet to become more familiar with you. If your page is neat, comprehensive and easy to follow, then you’re more likely to make a strong, first impression. The following tips can help!

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What kind of tone do you want to set?

Your LinkedIn page will say a lot about you and how you choose to run your company. Therefore, it’s important to set the tone of your page (i.e. what do you want your page to say about yourself?). Because visitors will often times read the summary section first, it’s necessary to not only fill this part out, but to also try and be interesting. Remember: you want your business story to draw people in. You may consider adding a personal touch, but also make sure you state who you are and what you envision for your company.

Ryan Holmes, the CEO of Hootsuite, sets a great example of combining both business and personal elements.

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How well connected are you?

It’s important to show that you not only have a lot of connections, but the right connections. Because LinkedIn lists how many connections you have and stops publicly counting after 500, you should try to exceed this number. As a CEO, make sure you are connected to key people in your industry: partners, customers, employees, editor and bloggers and your executive team.

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Have you added a little color to your profile?

You don’t want your profile to blend in with others—it’s important to make it stand out. You can effectively make your profile more colorful with photographs, slideshows, videos, articles and various other types of media. Make sure you get the most exposure you possible can from your LinkedIn profile; don’t be afraid to post relative presentations or articles to you and your company.

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Are you a part of the conversation?

You can meet a lot of interesting people and build business relationships via LinkedIn. You can join up to 50 groups and should definitely consider joining at least 20. You want to join groups that your clients or customers are part of, as well as others in your specific industry. Then, once you join group conversations, offer up your opinion and make sure your voice and views are being heard by others in your area of business.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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