May 19, 2020

What's trending in your industry?

consumer trends
Industry Trends
Adam Groff
3 min
What's trending in your industry?

Effective communications is a major part of any business, which is why many businesses all across Canada are setting their sights on the latest communication trends.

If your business is in need of a boost in the communications department, there are a number of trends to pay attention to.

With trending business topics in mind, here are some popular communications trends to look for in 2016 and beyond:

Bring Your Own Device

Although many Canadian businesses and other businesses across the world are reluctant to allow their employees to bring their own device to work, the BYOD trend is quickly catching on.

When employees are able to use their own smart phones, laptops, and tablets at work, it increases familiarity, which results in an increase in productivity.

In addition, businesses actually save money with BYOD policies in place because they don't have to provide their employees with the technology or pay for service plans.

Likewise, when employees have work documents on their personal devices, it improves at-home communications and accessibility.

Increased Bandwidths

As the business world continues to push toward cloud and web-based communications, the need for increased Internet speeds is becoming not just a trend, but also a necessity.

As the following articles looks at, Cloud-based communications is just one of 6 business communication trends currently taking Canada by storm, which is why bandwidth speed is so important.

Most business IT infrastructures are managed by private and public cloud service providers. Both cloud services require fast connection speeds and increased network bandwidths.

As a result, cloud-friendly Canadian companies are increasing their bandwidth capacities, which is a trend that will continue into 2016 and beyond.

Unified Communications

Most businesses take advantage of email, mobile outreach, web conferencing, and traditional/VoIP phone services for all of their communications needs.

Multi-platform communications has been part of the business world for years now, but unifying these communications is a new trend that's beginning to gain speed.

Unified Communications as a Service, or UCaaS, combines all premise-based communication devices and moves them to the cloud.

When all aspects of communication are centrally located and accessible on the cloud, it makes communicating that much easier and more efficient.

Communications in Real-Time

Today's businesses must function in real-time in order to keep pace with demand and customer expectations. That's why real-time online communications, or WebRTC, is becoming such a popular trend in Canada and other countries.

WebRTC allows web browsers and mobile apps to communicate in real-time without the use of other apps or problematic plug-ins.

This type of technology paves the way for faster web-based communications, which include online and video chatting, click-to-call customer service, and lightning-fast file sharing.

Mobile Marketing

Customer outreach is the key to business success, which is why more and more Canadian businesses are turning to mobile marketing to get the word out about their brands.

As the business landscape transitions into 2016, text message marketing and the use of short codes will continue to dominate the communications and marketing aspect of most consumer-based businesses.

When it comes to business trends in Canada, it is plain to see that communications is gaining popularity. 


About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including communications and business management.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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