May 19, 2020

Which Is Better for My Company: Facebook or Google+?

Marketing
Facebook
social media marketing
Google+
Bizclik Editor
3 min
Which Is Better for My Company: Facebook or Google+?

The June edition of The Business Review Canada is now live! 

By: K'Lee Banks

It’s likely every company has heard of social media giant, Facebook.

Company advertisements abound on television and radio with directives to “Like us on Facebook.” 

Likewise, any company that has ever used the Internet is familiar with search engine giant, Google. But it’s likely not everybody knows about Google morphing into a relative newcomer to the social media playing field, otherwise known as Google Plus, Google+, or simply G+.

Facebook Overview for Business

Facebook offers alternatives for businesses, including fan pages (also called “official” pages), group pages, and community pages. Since community pages are an unofficial representation, often started by people other than the business owners, probably the most popular options are the fan pages, followed by group pages.

This is what business owners can do with the following:

Fan/official pages: Business owners can set up these official representations of their businesses and share contact information; connect with people by inviting them to “Like” and follow the business fan page; announce specials, sponsor contests, and host events; post pictures and videos; and interact on a regular basis with fans or followers who post and comment on the pages. Another benefit of fan pages is the posts show up in the news feed and help grow the business brand through attracting a larger audience and potentially more business.

Group pages:  Small business owners or entrepreneurs can network with people more informally by accepting members who want to engage and interact on topics relevant to the business.  Business owners may choose to keep the group on a public setting, so anyone is welcome to join, or in a closed or secret group in which the business owner approves members who agree to certain rules, such as posting only content appropriate for the nature of the business.

Google+ Overview for Business

While not nearly as popular as Facebook—yet—Google+ offers some of the popular features of Facebook, combined with its own prowess and reputation as a search engine giant that can get results and reward people who use Google+ properly.

While G+ seems primarily populated with individuals and companies in the media and publishing world, other G+ users likewise prefer the more goal-oriented atmosphere (not saturated by games and “causes,” for instance) that draws on the power of Google for maximum exposure and engagement.

Here are some of the G+ features that may intrigue business owners:

Hangouts and Huddles: Business owners may choose to sponsor or attend video chats, otherwise known as hangouts, to network with employees, clients, customers, or other professionals. The chat version of a hangout is known as a huddle, which is enabled for a group chat session.

Circles and Streams: Business owners can form different circles of people for different networking purposes, such as a coworkers’ circle, customers’ circle, or professionals’ circle. Business owners may also choose which circles to place in their streams of information (similar to Facebook’s news feed).

Sparks and Search Values: Here is where Google’s search engine technology plays a valuable role: Sparks is a specially designed recommendation engine that allows business owners and others to share and connect with similar relevant information.  Search values, based on using G+ and tying it to relevant G+ profiles, reveal spikes in traffic, greater visibility, and greater audience engagement.

Which One Is Better?

As for whether Facebook or Google+ is better for one’s business...it depends.

Snag the attention of the ever-present Facebook crowd who enjoys social media, and who often spends hours a day on Facebook, plus the media and publishing crowd on Google+. 

Why not use both to combine the best of both worlds?

About the Author: Among more than 2,000 articles written across a wide variety of fields, K'Lee Banks has written about numerous business topics, including hosted ip pbx.  Banks also uses both Facebook and G+, and she belongs to dozens of networking groups between both venues.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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