May 19, 2020

Why ‘Going Green’ Will Boost Your Bottom Line in More Ways Than One

Going Green
green business
Sustainable Initiatives
Tony DelCastello
4 min
Why ‘Going Green’ Will Boost Your Bottom Line in More Ways Than One

As global concern for the environment increases, it makes sense that many businesses are adopting more environmentally friendly practices such as using and manufacturing greener products.  This conscious adjustment also makes good business sense, as it helps the bottom line in addition to the environment.

The greener the better

A recent survey conducted by The Big Green Opportunity found that 62 percent of business owners offer green products or services in part because it is seen as a “competitive requirement” in their field.  Of those companies, 80 percent said that they have seen a steady increase in sales of their green products or services, even during the recession.  In fact, the greener the company, the better their bottom line: the survey, which labeled companies by their varying level or “shade” of green found that “deeper green businesses were more successful because their customers were more likely to request green products and services, they could reach new green customers and customers bought from them because of their green practices.”

Rebates and credits

The Department of Energy maintains a database of available tax credits for energy-saving practices.  Each state offers programs that include rebates or credits for installing more efficient lighting systems, particularly those that utilize renewable energy.  In addition to saving money through the tax credit, your business may see revenue increase, as environmentally conscious clientele will be drawn to your firm through your commitment to the cause.

In 2013, the Environmental Protection Agency launched an Energy Star certification program for data storage centers, enabling vendors to designate eligible hardware as Energy Star certified.  In turn, businesses that purchase the equipment can use the Energy Star promotional mark and will receive credit from the Department of Energy.

Smart savings

Environmentally beneficial actions can yield fast returns on investment.  Many of these actions are as simple as reducing energy usage.  As mentioned, energy efficient equipment can earn you an Energy Star and a tax credit, but it can also save a substantial amount on your company’s electricity bill.  Employees can be enlisted to conserve energy in the workplace and lower operating costs even further.  Many manufacturers of heating and air conditioning units now equip their thermostat devices with sensor technology that detects when rooms are vacant in order to lower energy use.  A growing number of machines used in the workplace can communicate via embedded sensors, taking measurements and making decisions that conserve energy through automatic shutdowns or low-power states.  Recent computer models feature “standby” or “hibernation” modes to employ when not in peak use, and laptops generally use 80 percent less energy than desktops.

Over the past few years, many companies have also taken steps towards becoming paperless.  The EPA reports that the average office worker uses 10,000 sheets of copy paper per year.  A statement from tech giant IBM on the excessive use of paper in the workplace reads, “Paper is becoming a bottleneck for business processes and its excessive usage is also becoming a clear impediment for organizations that are embracing greener IT."  Several corporations are wearing their paperless status as a badge of honor and encouraging others to follow suit.  Google has made the push, offering its Google Drive online storage system to account holders free of charge.  Last year, the company partnered with other digital organizations such as Expensify and Xero in a communal pledge to go paperless.


A major benefit to going green is the ability to market your firm as a company that cares.  One way to promote your commitment to the environment is through an eco profile.  By simply listing the steps that your business has taken towards environmental conservation directly on your products, promotional materials or website, you are sending a message that your firm believes that sustainability matters.  The 2012 Edelman goodpurpose® Study found that 72 percent of consumers would recommend a brand that supports a good cause over one that doesn’t.  Additionally, 73 percent of consumers would switch brands if a different brand of similar quality supported a good cause.  In order to stay competitive in today’s market, a company needs to have environmentally friendly practices in place.

Initially, going green may require up-front costs, but these costs are proven to be worthwhile in the long run.  According to the Nielsen Global Survey on Corporate Social Responsibility, 50 percent of global consumers surveyed stated that they are willing to pay more for goods and services from companies that have implemented programs that give back.  It is important to consider what the eventual impacts of going green will be, both financially and environmentally.  A business that can increase its revenue while decreasing its carbon footprint is a truly efficient one.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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