May 19, 2020

Will McDonald's new menu items last?

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2 min
Will McDonald's new menu items last?

In an attempt to spice up their menu, McDonald’s has decided to add new items to its list of choices. However, these options aren’t what you’d typically see at the Golden Arches. In fact, you’d most likely have trouble finding these recipes at any fast food restaurant.

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Trying to win over new customers while still pleasing regular ones, McDonald’s has decided to add five new items to its menu. However, as stated, these choices are quite bizarre. Specifically, each dish will represent five different regions in Canada.

According to McDonald’s, this new menu will help customers “explore the flavours of Canada.”

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For example, one of the famous fast food restaurant’s new dishes is the McLobster. Though this sandwich has already suffered from poor reviews and sales performances in the past, the item is still coming back.

Other regional items that McDonald’s plans to launch include the Maple & Bacon Poutine, the Cottage Country Chicken, the Western BBQ Burger and the Chocolate Nanimo Sundae.  

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However, if one of the items above sounds tasty, you’ll have to act quickly. The five items will only be available during the month of June. Furthermore, in an attempt to promote the new options even more, McDonald’s is urging customers to post photos of the menu items on social media for a chance to win prizes.

 But will the contest and food items prove to be a hit? Most likely, no. When people think of McDonald’s, French fries and burgers often come to mind—not lobster and poutine. And while change can be good, these specific changes might not bode well with customers. Not to mention, the McLobster failed once, so why would it do better this time?

McDonald’s and other fast food restaurants should stick to what they know, as creating new and wild menu options could only prove to be expensive and wasteful.

For the latest news regarding food in the industry, make sure to visit our sister brand Food Drink & Franchise.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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