May 19, 2020

Is your business’s SMS marketing program hitting its target?

tips and tricks
contributors
SMS marketing
Joyce Morse
3 min
Is your business’s SMS marketing program hitting its target?

In today’s connected world, communicating directly with customers through SMS can be one of the best marketing methods for a business.

More people open and read their text messages, creating a high response rate compared to any other marketing strategy. While not all consumers may own an app-equipped smartphone, most today own a type of cell phone, giving you a better chance of reaching your intended audience through SMS.

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To achieve your goals with your SMS marketing, your customers must sign up. They have to know this option exists and it must appeal to them.

This requires you to market your SMS program effectively for the best success.

1. Your Website

Your website is still one of the main ways new customers find out about your business.

Current customers will visit your site to get answers to questions or to learn more about your company. Make sure you include information about SMS texts and let people sign up to receive messages from your company.

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If you promote your SMS texts as a way for customers to get private deals or special information, they will want to sign up.

Make sure it's easy to see on your website, instead of hiding it in a corner or on an inside page.

2. Getting Social

As the article, “6 Creative Ways to Advertise Your Club's SMS Marketing Program,” says, utilize your social networks.

People who already like your page on Facebook or follow you on Twitter will be more likely to be interested in receiving text messages from your company.

Encourage people to sign up from your social networks with a strong call to action. Let them know what they'll receive by being part of your SMS text group.

For instance, you can tell them you'll be giving out special deals only to SMS subscribers.

They won't want to miss out on exclusive deals, so it will encourage them to sign up.

 

3. In-Store

Local businesses can't forget about the power of print advertising.

While not the only method of marketing, it still has value for today's customers.

Print up flyers to put in a customer's bag when they make a purchase or have a way to sign up online included on the receipt.

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People are more likely to follow up after they have completed a transaction or visited your business. They are already thinking about your company and will be more interested in signing up for future deals.

4. Cross-Promotion

When you're advertising another special promotion, mention your SMS service.

Let customers know they can learn about these special deals or discounts early if they sign up for text messages. If they are interested in the current deal, they won't want to miss out on future events.

SMS text marketing is an effective tool for many businesses. However, it only works when people know about it.

You have to promote this tool just like any other product. Get people interested by making sure they are aware of it and the benefits it provides to them.

As a business owner, what has your experience been with SMS text marketing?

 

About the Author: Joyce Morse is an author who writes on a variety of topics, including marketing and running a business.

 

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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