Is Your Company Blog Putting People to Sleep?
By: Dave Thomas
How do you go about attracting new customers and retaining old customers?
If you have trouble answering that question, it may be time to reconsider what you are and aren’t doing right with your business.
For many business owners, the time has more than come that they realize blogging, social media, search engine optimization (SEO), marketing, and other such efforts are not just a choice, but a necessity in order to stay competitive in today’s fast -paced world.
While some have proven better than others when it comes to a number of the above-mentioned items, others have unfortunately remained the same or even taken a turn for the worse. In such cases, it leaves their ability to reach out to customers tenuous at best.
If you are looking to make amends on some of the ways you connect with current and potential customers, look no further than your company blog.
In essentially what adds up to time and effort, you can craft your blog to be one that leaves consumers talking about, promoting on their own, and coming back for more. That being said, do you know how to go about it? If not, consider some of these helpful hints:
1. Be relevant - It may sound like a no-brainer, but how relevant is your blog to the products and/or services your company offers? Keep in mind that one of the reasons consumers come to your website in the first place is to be better educated about the products and services available. If you blog but don’t tie in the content to what you offer, why should the consumer keep coming to the blog page? Relevancy matters, so think about how each post you write will be relevant to your readers (i.e. customers).
2. Be authoritative - One of the main reasons customers will come to your blog page in the first place is to be educated about the products and services not only you offer, but to gain knowledge on the respective industry in the first place. Your blog posts should be informative, interesting, easy to follow along with, and serve as a call to action. If your posts come across as garbled, boring, providing misinformation, you will not be viewed as a leader in your respective industry.
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3. Be up to date - Another gaffe that can turn people off regarding your company blog is being updated infrequently. If you update your blog here and there, readers can put two and two together, realizing you don’t give much time to your blog. So, if you don’t give much time to the blog, what else do you give little or no time to with your business? Perhaps your customer service is so-so? Maybe you don’t after all offer the latest in products and services? While your blog should not be your center piece, it should be given the proper attention, meaning not just updated on occasion or when you feel like it. If you are struggling to place copy on it, check out other similar blogs for ideas and direction. The goal along with having good content is to rank high in search engines, meaning you can’t just update it from time to time.
4. Be a promoter - Finally, make sure your blog is properly promoted, i.e. social media for starters. You should use your company Facebook, Twitter, Google+ and other social media pages to run links back to your blog page. Not only is the good for increasing traffic, but it shows consumers that you are proud of and confident your blog is worth their time. If you have the opportunity to guest blog on other sites, by all means do it. You can win by getting link exchanges, along with opening up your business to other consumers who may not have been aware of what you offer. You also stand to gain traction on the search engines too when you promote.
While you have many important things to do each and every day in running a business, don’t neglect your company blog.
The truth is, your blog could be one of your best advertisers when all is said and done.
About the Author: With 23 years’ writing experience, Dave Thomas covers a variety of business and consumer topics, including the importance of doctor reputation when seeking medical assistance.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.