May 19, 2020

Is your marketing game on point?

Marketing
contributors
strategies
Todd Jones
3 min
Is your marketing game on point?

Whether your business is small, mid-size or as big as they come, your marketing needs can never be taken for granted.

With that in mind, what are you doing to make your marketing game second to none? If you have to think about the question, do it today and not tomorrow.

When it comes to marketing your brand, what kinds of signals are you sending to current and potential customers? Are you marketing aggressively or just here and there? Do you stick with traditional marketing means or have you picked up and run with mobile marketing? Finally, do you oftentimes tweak your marketing needs or are you set against change?

Take Your Marketing to New Levels

In order to make sure your marketing game is second to none, keep the following tips in mind:

  • Process matters – For starters, do you have a marketing process in place that will all but guarantee you keeping your current customers and bringing in new ones? In some cases, business owners and/or marketers will either have limited budgets to work with and/or get set in their ways. As a result, the process grinds to a halt, leaving little room for improving a marketing plan that may not be hitting on all cylinders. Always be open to reviewing your marketing plans and see where you can improve upon those campaigns that are not bringing the results you want;
  • Stand out from the competition – If you want your marketing game to be second to none, make it stand out. Whether consumers are left to compare Brighthouse to Direct TV, Coke or Pepsi, Colgate to Crest, or Ford versus Chevy, they have a plethora of choices. Given that fact, your brand and how you market it needs to stand out. You must provide consumers with a true reason to want your product or service over the competition’s offerings;
  • Mobility means more these days – While you may be a little slow to hop on the mobile marketing bandwagon, you definitely want to grab a seat. With the holidays just around the corner, mobile marketing will prove even more important for your brand than the rest of the year. When you take a mobile approach to marketing your brand, you can provide consumers with instant deals and special savings they otherwise might not have access to. If the consumer is near a store offering your product or service or they decide to browse and hopefully purchase your brand goods online, you can see the cash register ring-up rather quickly. One quick note on mobile marketing – do it effectively and don’t be a nuisance to consumers by bombarding them with sales pitches.

 

If your marketing game needs some direction, send it on its way and picture better results in 2016 and beyond.

 

About the Author: Todd Jones covers the world of marketing on the web.

 

 

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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