May 19, 2020

Is your marketing toolkit missing SMS?

small business
Social Media
Adam Groff
3 min
Is your marketing toolkit missing SMS?

Marketing is an essential part of your business, which is why you need to consider all of your outreach options.

If you haven't done so already, it's time to make SMS a part of your business's marketing toolkit.

RELATED TOPIC: Social media mistakes all businesses should avoid

Here are just a few reasons why your business can benefit from SMS marketing:

On-the-go marketing

Gone are the days when print advertising and online marketing were effective.

Sure, email marketing still has its place, but if you want an even more direct marketing route, then SMS can't be beat. In terms of on-the-go campaigning, SMS is the only form of marketing that helps your business reach its customers in the moment.

Whether your customers are out on the town, running errands, or on their lunch break, SMS marketing can put your campaigns in the palm of their hands no matter where they are or what they're doing.

This is especially beneficial if you're marketing promotions such as mobile coupons.

Astounding open rates

Sending a well thought-out marketing campaign is one thing, but actually getting people to read your campaigns is something else entirely.

As the following article looks at, along with the “five reasons you need SMS in your marketing toolkit” is the fact that mobile customers are more likely to open marketing campaigns when they come in the form of a text.

In fact, SMS marketing texts have an open rate of 98%. That beats other traditional marketing open rates by over 70%.

These percentages should come as no surprise considering how convenient SMS campaigns are.

With the click of a button, you can reach a massive audience with targeted messages that are sent directly to your customers' smart phones. This makes opening, reading, and responding to marketing campaigns a breeze for recipients.

Interactive outreach

An engaging marketing campaign is a successful campaign and there's no better way to engage customers than with interactive marketing.

SMS marketing gives your customers the opportunity to interact with your business and its marketing endeavors in a number of ways.

For starters, you can use SMS to send customer service questionnaires to your current customers. You can also poll niche audiences with segmented SMS marketing campaigns.

SMS texts are also linkable, which allows your business to share everything from videos to website pages within each text.

All of these marketing methods help increase engagement from one SMS campaign to the next.

Short, sweet, and effective marketing

Depending on which mobile carrier your customers have, you're generally limited to 160 characters with each SMS text.

Although this sounds like a drawback, it's actually hugely beneficial. Why?

Well, character limitations force your business to be more concise with each marketing campaign.

When messages are short and to the point, customers are more likely to read each campaign in its entirety and respond accordingly.

In other words, SMS marketing helps your business optimize its campaigning, which results in increased opt-ins and participation.

If your business is looking for an effective marketing alternative, then it's time to give SMS marketing a chance.

RELATED TOPIC: How much time should be put towards inactive leads?

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and customer outreach.

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Jul 5, 2021

CGI: Driving local solutions with global expertise

City of Mesa
3 min
Embrace digital transformation and infuse it with a spirit of agility, says Aleta Jeffres, CGI Vice President Consulting Services

Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.

“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.

Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.

“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.

“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.

“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.

Informed globally and delivered locally

Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency. 

“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.  

“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include: 

• A decrease in customizations and staffing requirements resulting in faster upgrade cycles. 

• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry. 

• Increased accuracy with reporting. 

• Process improvements shifting from customized or paper-based processes to automated processes. 

• Increased pay transparency and accuracy by leveraging process improvements and configurable support 

A trusted partner 

CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress. 

“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”

“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.

Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.

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