YouTube and My Business Brand
By: Adam Groff
Businesses that go viral with their marketing reap the benefits of a massive online audience. And, nowhere is that audience more present than with YouTube.
What are the benefits involved with business’s broadcasting on YouTube and how can your business set itself apart from the rest of the online footage fodder?
The Benefits of YouTube Marketing
Any marketing is good marketing as long as it’s effective and keeps true to the brand. With YouTube, a huge and diverse built-in audience will see your business’s unique marketing efforts everyday and that’s just where the benefits begin.
Among the benefits:
It’s Free – Monthly advertising space in magazines, newspapers, and websites is costly. But, with a standard YouTube account and a little time, your business can upload videos and market to millions without spending a penny.
Viral is a Good Thing – Business videos that cater to the YouTube audience have a better chance of going viral. Creative and funny approaches to otherwise standard marketing efforts will spread like online wildfire and put your company on the map overnight.
Eye Catching Content – Written content is great, but content the consumer can watch is even better. By directing potential customers to a YouTube video rather than a lengthy article about your business brand, customers will be more likely to give you their attention.
Around the Clock Marketing – Upload a video to YouTube once and it automatically has the potential to be viewed thousands of times at anytime during the day. In other words, YouTube does the work for you just as long as your business video is worthy of attention.
Behind the Scenes – Putting a face to a name makes customers comfortable and a business more approachable. With YouTube, your business can introduce the staff, give a behind the scenes tour of the office, upload answers to customer questions, perform product demonstrations, and directly talk about services provided and how your business generally works.
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Videos That Rise Above the Online Onslaught
In order for YouTube to work for your business, there are some things to keep in mind when producing a video. Besides, anyone can upload a video to YouTube, but only the quality ones go viral and stand the test of time.
Be sure to:
Always be Informative – This is the most important aspect of any business video on YouTube. If you don’t tell the audience what your brand is all about, they’ll likely move on.
Make it a point to educate the audience first and foremost. If a customer is interested in the product or service you provide, they’ll inherently be entertained.
Make it a Destination – Instead of uploading random videos here and there, create a YouTube channel for your business. By creating a channel, you’ll make your marketing efforts a destination where your business’s viral history is available for all to see.
Be Original and Entertaining – These two suggestions go hand in hand. As said before, by uploading business videos that are creative, funny, and go against the norm, you’ll be original and originality goes a long way on YouTube.
If your business it trying to find the next level of marketing by reaching an audience of millions, try the YouTube approach and see where it takes your brand.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business marketing, loans from billfloat, and personal health.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”