Alibaba partnership could see Ford sell its vehicles in China

By Pouyan Broukhim

Ford and Alibaba have signed a new partnership that could potentially see the US automaker sell its vehicles through Alibaba’s ecommerce platform within China.

The partnership remains to be quite broad, focusing on several areas including cloud computing, connectivity and artificial intelligence (AI).

See also:

However, within this, the two companies also mentioned that they would be exploring new retail opportunities – something that is likely to see Ford begin selling its vehicles through the online sphere of Alibaba.

“In the initial phase, Ford and Alibaba will explore a pilot study on digital solutions for new retail opportunities at various stages of the automotive ownership cycle, from pre-sales and test drives to leasing options,” Ford said.

The announcement comes just two days after Ford revealed that it would be looking introduce up to 15 new electric or hybrid vehicle models in China by 2025 – a market expansion that it would be required to do with a local partner due to Chinese regulations.

“China is one of the world’s largest and most dynamic digital markets, thriving on innovation with customers’ online and offline experiences converging rapidly,” said Jim Hackett, President and CEO of Ford. “Collaborating with leading technology players builds on our vision for smart vehicles in a smart world to reimagine and revolutionize consumers’ mobility experiences.”

The new partnership was signed in a letter of intent between Hackett and Daniel Zhang, President and CEO of the Alibaba Group, at the Chinese firm’s headquarters in Hangzhou.

Share

Featured Articles

Microsoft, McDonald’s latest firms to run civil rights audit

Microsoft and McDonald’s join Amazon, Citi, JPMorgan and others in conducting civil rights audits, as investor pressure to achieve racial equity mounts

Deep dive: Investment in carbon capture rises as CO2 spikes

Investment in carbon removal solutions and startups is heating up as fast as the planet, with Temasek and CEMEX Ventures the latest VCs to launch funds

Dialight envisions a safe industrial world with LED lights

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Tech, cyber, 5G, cloud speakers at TECH LIVE LONDON

Technology & AI

Eight big announcements made at Davos 2022, from ESG to tech

Sustainability

Hear Vodafone Business cyber chief Kawalec at Cyber LIVE

Leadership & Strategy