Almost Half of Canadians Plan to Shop via Mobile this Holiday
Almost half of Canadians, 45 per cent, expect to shop online or via their mobile this holiday season. A survey conducted by Vision Critical found that Canadian expectations and trends for their holiday shopping this year include an adoption of technology. Citing long lines, parking and traffic as a shopping deterrent, it was found that 40 per cent of Canadians surveyed appreciate the convenience of online and mobile shopping while 34 per cent are avoiding in-store hassles, 19 per cent appreciate time savings and seven per cent expect a reduction of costs.
“Canadians, like shoppers around the world, are increasingly looking to their mobile devices to solve their holiday dilemmas,” said eBay Canada Country Manager Andrea Stairs. “In the past two years, we’ve seen the value of eBay mobile transactions increase from $2 billion to $10 billion globally. Nothing can compare to having the world’s largest marketplace at your fingertips! No matter where you are, or what you’re doing, you can turn inspiration into delight in seconds on the eBay Mobile app.”
Other conveniences are also acquired when using technology to complete holiday shopping. One third of Canadians (31 per cent) said they prefer to shop when inspired and 27 per cent explained that gift ideas were hard to remember while in store.
“We’ve all had the experience of coming up with a great gift idea only to have forgotten it by the time we’ve arrived at the mall. Now, with eBay Mobile, you can act on your flash of inspiration at any time and from virtually anywhere. Buy your husband a cashmere sweater while watching your son play hockey or nab that hard-to-find toy while in line for coffee – the possibilities are endless,” said Stairs.
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eBay Canada appreciates this new mobile shopping trend and is on a mission to expose more Canadians to mobile shopping’s benefits. On November 15th, eBay Canada is setting up a pop-up Holiday Market in Downtown Toronto allowing consumers to browse a collection of the holiday season’s inspired gift ideas while shopping from their phones or tablets.
“With more than 350 million live listings, eBay has something for everyone,” said Stairs. “In fact, there are more than 1.3 million clothing items and more than 1.5 million consumer electronics listed on eBay.ca right now – and the vast majority of them are brand new. Last year alone, 70 per cent of purchases made by Canadians on eBay were for new products, and more than 60 per cent were bought at fixed price.”
See below for interesting facts about the holiday shopping season provided by eBay Canada:
Did you know…?*
- A doll is purchased every 2.7 minutes
- An action figure is purchased every 1.5 minutes
- A women's handbag is purchased every 3.2 minutes
- A pair of women's shoes is purchased every 2 minutes
- A men's sweater is purchased every 7.3 minutes
- A GPS is purchased every 50 seconds
*Purchased by Canadians on eBay in November and December 2011
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.