Amazon now sells IKEA products, to the delight of consumers

By Catherine Rowell

IKEA is renowned within Europe for its high-quality home furnishings and products which can be bought at affordable prices. The company is also famous for its Swedish meatballs, sustainable focus and world-class customer service.

However, the company has never branched out to enable products to be available through a third-party provider – until now.

Not one to be satisfied with entering several store and online markets, one of which was recently the supermarket industry, Amazon has now enabled IKEA to sell their products exclusively on their website in order to further their reach and gain further momentum in the online market.   

Consumers who wish to purchase IKEA products on Amazon can also benefit from Amazon’s Prime service, an appealing offer for consumers who don’t wish to wait for the standard five-day delivery service.

IKEA CEO Torbjorn Loof informed Reuters that, “on digital platforms, IKEA only sells products through their own website, and there we also see that the competitive landscape is changing.

“I leave unsaid on which [platforms], but we will test and pilot, to see ‘what does this mean, what does digital shopping look like in future and what do digital shopping centers mean?'”

Consumers can now purchase products such as lamps, furniture, shelving and bedding through the site.

It will be interesting to see how retail and supermarket chains such as Target respond to this news.


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital