Apple Sees Record-Breaking Black Friday Sales

By Bizclik Editor

 

Black Friday was a huge revenue day for many retailers, including Amazon, Walmart, Best Buy and Target, but it proved to be particularly successful for Apple.

An Apple Retail source told 9to5Mac that by 7 pm Friday, Apple had broken all of its previous sale records, bringing in unprecedented sales online and in retail stores.

By offering rare discounts, including the lowest prices on popular items like the iPad, Apple was able to make the most of its legacy of popularity and brand loyalty.

“Apple Retail was forecast and broke Retail sales records all over the country today,” the source told 9to5mac.com. “…the forecast today is more than 4 times what we normally do.”

The source couldn’t reveal the exact sales numbers, but did indicate that sales were strong for the MacBook Air.

Overall, consumers spent a record total of $52.4 billion shopping over Thanksgiving weekend and a record $816 million online.

Share

Featured Articles

Top 20 essential leadership resources for Black executives

To celebrate Black History Month, here are 20 resources for Black leaders – from business books to leadership coaches to business school exec programs

Broadridge study reveals huge impact of AI on C-suite

Broadridge Financial Solutions spoke to 500 C-suite executives from across the globe, many of whom said AI was significantly changing the way they work

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Leadership & Strategy

12 top AI and ML trends for the enterprise in 2023 – Dataiku

Technology & AI

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy