Aspartame returns to Diet Pepsi

By Sumit Modi

Pepsi will bring aspartame back to its diet range - under the name Diet Pepsi Classic Sweetener Blend - in an attempt to recover from plummeting sales following removal of the ingredient last summer.

It is hoped that this will appease fans of the drink who don't like the new formula, made with sucralose. Pepsi claimed that it removed aspartame in the first place because it was the most requested change from customers due to heath concerns.

While aspartame has been linked to cancer in lab mice, it has been approved for use by the Food and Drug Administration, and over 100 studies support the safety of the sweetever. Coca-Cola has also defended its use, and includes it in its own beverages.

In Q1 of this year, sales of Diet Pepsi dropped 10.6 percent in response to the change of recipe. 

Sucralose will still remain Diet Pepsi's primary diet sweetener, but a seperate range in pale blue packaging will contain aspartame. 

Pepsi also announced that Pepsi MAX will be re-introduced as Pepsi Zero Sugar in the US.

 

Follow @BizReviewUSA and @NellWalkerMG

Read the June issue of Business Review USA & Canada here

 

 

Share

Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI