Aspartame returns to Diet Pepsi

By Sumit Modi

Pepsi will bring aspartame back to its diet range - under the name Diet Pepsi Classic Sweetener Blend - in an attempt to recover from plummeting sales following removal of the ingredient last summer.

It is hoped that this will appease fans of the drink who don't like the new formula, made with sucralose. Pepsi claimed that it removed aspartame in the first place because it was the most requested change from customers due to heath concerns.

While aspartame has been linked to cancer in lab mice, it has been approved for use by the Food and Drug Administration, and over 100 studies support the safety of the sweetever. Coca-Cola has also defended its use, and includes it in its own beverages.

In Q1 of this year, sales of Diet Pepsi dropped 10.6 percent in response to the change of recipe. 

Sucralose will still remain Diet Pepsi's primary diet sweetener, but a seperate range in pale blue packaging will contain aspartame. 

Pepsi also announced that Pepsi MAX will be re-introduced as Pepsi Zero Sugar in the US.


Follow @BizReviewUSA and @NellWalkerMG

Read the June issue of Business Review USA & Canada here




Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital