May 19, 2020

Best of 2014: Tips for Success

New Year
business tips
Business habits
Shane Watson
4 min
Best of 2014: Tips for Success

New Year’s Eve is often thought of as a time to hit "reset." A metaphoric rebirth of the soul, a new year carries with it the promise of hope and the chance for a new beginning. Now is the time to make changes to improve whatever is inadequate in one's life. When the clock strikes 12:00 a.m., all of our resolutions will be, well, resolved. Clean slate for all!

If only that were true. The fact is that despite having the best of intentions (we assume), a mere 8 percent of Americans actually followed through with a self-made promise(s) in 2013. The anticipation of a life-altering moment can bring with it overwhelming pressure: people often set multiple goals attached to unrealistic milestones and expectations, and are surprised when they are not achieved.

The January edition of Business Review USA is now live!! Check it out here

Instead of subjecting yourself to the added pressure and risk of disappointment, resolve to be realistic this year by not creating resolutions; instead, simply establish habits.

Think about the countless lists that have come across your desk (or screen) with tips, tricks and even “secrets” for success—chances are, some of the suggestions actually made sense, so why not start there? Pick a few pointers that resonated and seem feasible. Incorporate daily habits for success and focus on your continued progress rather than the latest New Year’s fad.

Not sure where to begin? We can help! Here are five business tips collected from a variety of Business Review USA articles: Some are about you, and some are about your business—but all are beneficial.

  1. Plan ahead. Mornings tend to be a frantic time, but rather than start your day panicked or stressed, you should feel determined and prepared. To help achieve this, take time at the end of each work day to review your schedule for the next. Prioritize pending to-dos, confirm (or reschedule) any meetings, and make sure you leave today with a clear plan for tomorrow’s success.
    Excerpt taken from: “Make the most of 10 minutes.”
    Read the entire article here

  2. Do one thing at a time. Stop trying to do 15 things at once! If you are constantly bouncing between different tasks and projects, you will find it almost impossible to adequately focus on even one. Many people confuse productivity with volume but let’s be clear: Doing 12 tasks badly is worse than doing five well.
    During the plan-ahead period, estimate how long each project should take and monitor your progress along the way. Chunking tasks and creating milestones within each is a great way to stay on-track.
    Excerpt taken from: “Top ways to boost your productivity at work.”
    Read the entire article here

  3. Hire people you trust and delegate strategically. Letting go of the reins (or even loosening your grip) is a difficult yet vital step for most successful companies: No matter how good you are, you cannot do it alone—at least not as well as you’d like. In addition, delegating responsibility isn’t as simple as hiring someone off the street and giving them a bunch of tasks.  Effective delegation requires an intimate knowledge of oneself.  You must understand your own strengths, weaknesses, and preferences in order to identify where additional manpower is needed as well as what type of people to hire.  Ideally, your employees’ personalities should mesh well with your own (you’re going to spend countless hours working together, after all) and their strengths should complement your weaknesses.Time to be introspective.
    Excerpt taken from: “Five effective growth strategies for entrepreneurs.”
    Read the entire article here

  4. Fail**. Yes, overachievers, we said it: Fail. And don't just give yourself permission to fail— actually do it. Go out there, take risks and prepare to fall on your face, because it's the only way you're really going to learn anything. The lessons you learn from those failures will be the ones that propel you to success. Throughout our careers we proverbially fall down, suffer through bruises and scrapes, and perhaps even (literally) shed a few tears; however, perseverance and tenacity, honed with hindsight-based perspective, can turn almost any failure into a valuable tool for continued career advancement.
    Excerpt taken from: “How to take risks in business and win.”
    Read the entire article here
    **Editor's Note: We do not actually recommend adding failure to one's daily routine...don't be so literal!

  5. Eat. This one should really go without saying but sacrificing a meal (or three) is quite common in corporate culture, so we’re leaving it in.
    Would your car start without gas? Would you let your children leave the house without something in their tummies? No, because both need energy to properly function—energy that comes from fuel, i.e. food (or gas in the case of the car). So why do you think you are any different? Starting your day off with a healthy, balanced meal not only helps physically, it also helps to sharpen your mind and improve mental performance. Keep it light (food comas are the opposite of helpful), but keep it in the routine.
    Excerpt taken from: “Start your day successfully—everyone else does.”
    Read the entire article here


Cheers to a healthy, happy and prosperous New Year!


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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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