Bombardier Appoints Leaders to Aircraft Sales Teams
Bombardier Aerospace announced today the appointment of three Vice Presidents to its various global sales teams. Hoping to expand its global reach, Bombardier believes these appointments will increase aircraft sales as well as aircraft leasing services.
Leading commercial aircraft sales in the Middle East and Africa is Raphael Haddad. Appointed to Vice President, Sales, Bombardier Commercial Aircraft, Haddad has over 15 years experience at Bombardier. Previously, Haddad was Sr. Director of Sales for the Middle East and North Africa. Haddad will report to Chet Fuller, Sr. VP Bombardier Commercial Aircraft.
"The Middle East and Africa are key markets as Bombardier Commercial Aircraft positions its products and services in an expanding worldwide network," said Mr. Fuller. "Raphael's track record of success in strategic sales and marketing of Bombardier's family of aircraft products, along with his strong relationships with the airlines in the region, make him an ideal choice to assume leadership of this expanded region."
Heading up commercial aircraft sales in the Asia-Pacific region is Torbjorn (Toby) Karlsson. Appointed as Vice President, Sales, Bombardier Commercial Aircraft in the region, Karlsson has over 25 years of aviation experience based in the Asia-Pacific region. Previously Regional Managing Partner at Heidrick & Struggles Industrial Practice, Karlsson’s experience in working closely with many local Singapore airlines and aviation suppliers the company believes will bring a great addition to the Bombardier team.
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"As part of our mandate to expand our global reach and regional sales presence, we are pleased to welcome Mr. Karlsson as we look to increase our proximity to customers in the Asia-Pacific region," said Mr. Fuller. "The placement of a local sales team in the region is a key strategic Commercial Aircraft business objective that will further open new markets for our optimized family of aircraft.”
Finally, leading commercial aircraft sales to aircraft leasing companies is Stephen Young. Appointed to Vice President, Sales, Aircraft Leasing Companies, Bombardier Commercial Aircraft, Young’s promotion has been applied less than a year after his previous appointment to Sr. Director, Sales, Aircraft Leasing Companies. Young has over 23 years experience at Bombardier and has had a steady progression through Bombardier holding positions in various departments such as marketing, customer support and sales.
"As the world's economies gradually return to economic health, aircraft leasing companies are playing a vital role for operators and airlines looking for creative and flexible ways to build their fleets and meet their business plans," said Chet Fuller, Senior Vice President, Commercial, Bombardier Commercial Aircraft. "Steve's tremendous depth of experience with the leasing community and dedicated years as a Bombardier sales director in the North American market make him the ideal candidate to lead our initiatives within the rapidly developing network of worldwide leasing companies."
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.