May 19, 2020

The Business Review Canada Weekly Roundup

business news
top stories
weekly roundup
Bizclik Editor
2 min
The Business Review Canada Weekly Roundup
Ford Investing $700 Million In Oakville, Ont Plant

The investment will save 2,800 jobs

On Thursday Ford made an announcement with its plans to invest $700 million into an assembly plant near Toronto to add models and meet the increased demand for its vehicles around the world.

The investment will save the 2,800 jobs at the Oakville, Ontario plant and expand its manufacturing capability.

The 5.5 million square foot plant manufactures the Ford Edge, Flex crossover SUV’s, Lincoln MKX, and Lincoln MKT.

This investment is great news for Canadian auto workers, as they prepared for the worst last year because they were paid higher wages than auto workers in the U.S. Auto executives were dubbing Canada as the most expensive place in the world to build automobiles. A year ago, workers agreed to a new contract that cut U.S. automaker’s cost in the country.

In a statement, Ford said that it plans to bring several new models to the plant to meet rising sales in North America and throughout the world. The factory plans to become more flexible, with the ability to produce more of the models that are in higher demand.

"If consumers suddenly shift their buying habits, we can seamlessly change our production mix without having to idle a plant," Joe Hinrichs, the company's U.S. President, said in the statement.

With a portion of the investment, the company plans to increase fuel efficiency research and development efforts in Ontario.

Ford says changes to the plant are already underway, and expected to be done by the fall of 2014.

Ford Investing $700 Million In Oakville, Ont Plant

BlackBerry Launches Z30
With an improved battery life and beautiful 5" all touch display, the BlackBerry Z30 promises to deliver

Today BlackBerry launched its new Blackberry 10 smartphone, the BlackBerry Z30, BlackBerry’s biggest, fastest and most advanced smartphone.

The newest smartphone from BlackBerry features 10 OS version 10.2, a beautiful 5” all touch display and the largest battery on any BlackBerry smartphone. The phone is designed to keep you hyper connected, productive and in control.

Extreme Obstacle Racing Has Cemented Itself in the Fitness World
From Tough Mudder to the Spartan Race, Trevor Gould explains what to expect during an obstacle course race

 

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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