Business Review USA Weekly Round Up
This 90-second animated infographic explains why tablets might help your seals team increase productivity and profits.
CSO insights reported more than 90 percent of sales organizations invested in tablets as their newest sales tool, with over 70 percent claiming they have achieved a positive ROI from the investment. Mobile devices are popping up everywhere and we think they’re here to stay.
Tablets provide the sales team with effective marketing materials so the reps do not have to waste time creating their own. Only 47 percent of marketing executives say that have a strong relationship when the sales staff when it comes to creating content for marketing purposes. Tablets allows the marketing department to deploy interactive marketing materials to sales staff so they can spend more time selling and less time creating their own marketing collateral.
Sales Ops gain the ability to evaluate processes and tools in real-time. There is no longer a slow trickle of information from the field; sales managers will have the ability to monitor sales as they are entered in the tablet’s CRM by the sale team. Real-time information gives sales managers the opportunity to evaluate performance issues and providing coaching as they see who’s not following procedures.
These high-paying jobs only require a high school diploma.
Yahoo reported seven high-paying jobs you can get without a college degree. Close to a third of the adult U.S. population has a college degree. In today’s economy it no longer guarantees a job, as it used to, however graduation from college is generally a prerequisite for many high-paying jobs
LinkedIn lowered its minimum age to 14, preparing the next generation of young hopefuls to enter the workforce.
With more than 200 million members, LinkedIn is an invaluable resource for companies and professionals. LinkedIn allows employers to post job opportunities and recruit potential employees through the site. Job seekers can upload resumes, connect with coworkers and peers and discuss industry news and trends.
With a required minimum age of 18, LinkedIn used to be reserved for adults entering the job market. But now, the network’s services are available to much younger users. LinkedIn recently dropped its age limit to 14 for users in the U.S.
The beverage giant makes an attempt to "go green."
Coca-Cola just launched a more natural version of its high calorie soda called Coca-Cola Life, in Argentina. The green packaging and clever marketing campaign boasts the 60 percent reduction in calories makes the normally unhealthy drink, much healthier.
The soda is sweetened with Stevia, a natural alternative to the high-fructose corn syrup that is normally found in coke products. Stevia is extracted from plants native to South America.
The book store lost $87 million in the most recent quarter.
On Tuesday, America’s favorite book seller announced that it lost $87 million in the most recent quarter. 75 percent of its total revenue is retail revenue, which dropped 9.9 percent. Barnes & Noble also stated that Leonard Riggio, its chairman and largest shareholder, dropped his endeavor to buy the retail side of the business. The Nook side of the business was down 20.2 percent, and the actual sales of the device itself are down 23 percent.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.