The Business Review USA Weekly Roundup: September 2
After waiting for 30 days, the new logo is revealed
To accompany its site improvements, Yahoo just deployed a chic new logo replacing the cartoon-like logo it had for years. The previous Yahoo Logo was designed and launched in 2009.
"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," Yahoo Chief Marketing Officer Kathy Savitt announced on Yahoo's Tumblr this morning.
The logo is still Yahoo’s signature purple and still toting the signature exclamation point, but the font is different and notably more professional.
In a clever marketing campaign, Yahoo displayed different logos on its homepage for 30 days to see what people liked best. The new logo was the best out of the other 29 options that Yahoo displayed.
Polar, an app that lets you compare two photos and vote on them, says that according to its research, the logo Yahoo displayed on the 10th day of the marketing project proved to be the most popular. The company launched a website that allowed people to vote on the new logos vs. the old logo.
But the new logo is not the only change in recent months. It is introduced as the company has made a series of sweeping changes in the past year. Marissa Mayer took over as CEO of Yahoo in July 2012 and has made several improvements to Yahoo's products, including Flickr and Yahoo.com. She has also bought a number of start-ups in the past year, including Tumblr for more than a $1 billion.
Sizing Up the U.S. Housing Market Heading into 2014
Just one year ago, Americans were worried that the weak housing market would hinder economic recovery. One year later, it is a whole different story.
The housing market in the U.S. has grown stronger than expected, and it is one of the key factors that is paving the way toward economic stability. While this is a great cause for optimism, some home buyers and sellers, investors and industry experts are becoming concerned about the sustainability of the revival.
Here is a look at how the U.S. housing market is forecasted to fare over the rest of the year as the clock ticks toward 2014.
Microsoft To Acquire Nokia Devices & Services Business
Microsoft and Nokia announced today that Microsoft will purchased all of Nokia’s Devices and Services Business, license Nokia’s patents, and license to use Nokia’s mapping services.
Microsoft is said to pay $5 billion for the acquisition and $2 billion in patent license, for a $7 billion total cost. The acquisition is said to close the first quarter of 2014, upon approval by Nokia’s shareholders, regulatory approvals and other closing conditions.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.