May 19, 2020

Canada's Greenest Companies for 2012

Royal Bank of Canada
Fairmont Hotels and Resorts
Bizclik Editor
3 min
Canada's Greenest Companies for 2012


In business, there are a lot of issues that come up in day to day operations. With a keen eye on keeping costs down while profits up, most businesses prioritize efficient initiatives that benefit overall operations. But which companies take the environment into account? Annually, Mediacorp rates Canada’s Top 100 Green Employers. Improving their overall environmental footprint in Canada and globally, this month, Business Review Canada highlights Canadian businesses that are at the top of their industry in business and in environmental initiatives.

Fairmont Hotels and Resorts

Determined to improve its environmental footprint since 1990, Fairmont Hotels and Resorts has been leading its industry in implementing green initiatives for over 20 years. Getting an early start, Fairmont has emphasized its energy efficient plans via its “Green Partnership Guide” which is in its third edition. Fairmont utilizes a waste diversion program to reduce its overall waste with an extensive recycling program that includes composting as well as converting kitchen oils into biodiesel fuels. Other initiatives Fairmont Hotels has incorporated include working with the WWF, water conservation strategies, employee-led Green Teams, recognition of employees as “EnviroStar of the Year” and the implementation of organic gardens, including those situated on the rooftop.

Hewlett-Packard Canada

Hewlett-Packard Canada has taken employee participation in green initiatives to a new level. Establishing an in-house “HP Green Advocates” program, over 200 employees volunteer to become environmental advocates within the company and outside, even sharing information with customers. Its appointment of a “Director of Environmental Programs” and an “Environmental Team,” shows HP Canada’s commitment to environmental stewardship. These roles are tasked with increasing environmental awareness as well as to create company environmental programs in collaboration with community agencies. Other initiatives HP Canada has embarked upon include electronic recycling during Earth Week, the building of HP’s headquarters under environmental and energy efficient features, recycles millions of pounds of computer equipment and ink cartridges, develops new technological products with the environment in mind and informs customers of environmental features through its “HP Eco Highlights” label.

Loblaw Companies Limited

Awarded this honor for three consecutive years, Loblaw’s dedication to green initiatives, including offering President’s Choice GREEN products for the past 20 years, shows the company’s environmental commitment. Its implementation of rooftop solar panels on two stores, the Toronto flagship store’s LEED design and its efforts to divert 70 per cent of in-store waste away from the landfill are other reasons for its recognition.

"As Canada's largest grocery retailer Loblaw takes seriously its responsibility to continue to reduce the environmental impact of our operations through the sourcing of sustainable products, environmentally friendly purchasing decisions and by reducing energy consumption,” said Bob Chant, Senior Vice President, Corporate Affairs and Communication.

Royal Bank of Canada

Selected for the 2012 greenest employers list, the Royal Bank of Canada has operated with a number of waste diversion initiatives throughout operations. Analyzing its supply chain and procurement strategies, the Royal Bank of Canada implemented a “Responsible Procurement Policy” to incorporate environmental and social considerations when making purchasing decisions. Other initiatives include the 2007 “RBC Environmental Blueprint” which has been in effect since 2007, the “EnergySmart” program to reduce energy consumption (also in effect since 2007), and the increased proportion of sustainably sourced office paper in North America and the UK.

Whistler Blackcomb

The Whistler Blackcomb ski resort has proved its environmental sustainability by its commitment to the environment in which it runs its operations. Encouraging through its Habitat Improvement Team, Whistler Blackcomb protects, restores and enhances the fish and wildlife habitat in the Whistler area. This paired with its pilot program with BC Hydro  focuses on energy conservation awareness and behaviour as well as implementing the idea within its work culture. Other initiatives Whistler Blackcomb has embarked upon include employee led wildlife viewing tours, an environmental management strategy that has been in place since 1993, an employee carpooling program, the “Operation Green Up” program which encourages the enhancement of natural environment and a new $23 million micro-hydro-electric plant that produces enough energy for its entire operations.

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article