May 19, 2020

Canadian auto market looks to drive for more success

Adam Groff
3 min
Canadian auto market looks to drive for more success

Car dealerships all across Canada are doing all they can to drive up sales for the first quarter of 2015.

Although Canada offers many of the same makes and models as its neighbor to the south, the auto market in the Great White North is much different.

Here is a look at how the Canadian auto market is doing as well as what consumers face when buying a new car:

Canadian Auto Sales Statistics

New car sales across Canada have been on a slow but steady increase since February of 2014.

This is great news for the country's automobile market as well as Canadian dealerships.

In fact, according to Statistics Canada, 101,566 new cars and trucks sold in Canada in January of 2015.

In February of the same year, 111,880 new cars and trucks sold, which is a 10,000+ vehicle increase in one month.

When compared to first quarter sales from 2014, this year's sales have already increased by 4.1%.

Based on the numbers above, it's important to know which manufacturers and car dealerships are experiencing the most sales.

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Sales by Manufacturer

As the following article looks at, car loans in a rough economy are having an impact on the road to recovery.

The question is, which manufacturers are driving up the most sales?

Based on sales for January 2015 alone, Ford is the top seller with 14,240 units sold. Toyota is a close second with 10,077 units sold in the first month of 2015. Coming in third is Hyundai with 6,864 units sold in January 2015.

Although January is only the beginning of the first quarter, the first month of the year is usually a pretty good indicator of first quarter sale projections.

Other notable mentions are Honda, Nissan, and Chevrolet, which have all had sales over the 5,000-unit mark.

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What Consumers Can Expect When Buying

The Canadian economy didn't get through the economic decline unscathed. One of the hardest industries hit was the auto industry, which had far reaching affects even in Canada.

As a result, Canadian car shoppers can expect competitive interest rates and lower down payments than usual when buying a new automobile.

Likewise, Canadians can also expect better end of the year sales due to the fact local dealerships are anxious to sell their current inventories and make room for new models. 

Car Buying Tips

Because the auto market in Canada is projected to improve based on first quarter sales, it decreases negotiating room when buying a new vehicle.

Car buyers should create a short list of their top vehicles so they have something to fall back on if a particular dealership isn't willing to budge on price.

In addition, it's important for car buyers to be fully aware of current interest rates.

If a dealership is unwilling to negotiate the price, buyers should ask for a lower interest rate. In some cases, a lower interest rate is better than an overall lower MSRP.

Based on the first quarter numbers and manufacturer buying trends above, it's plain to see that auto sales in Canada will continue to drive forward.

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About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including global auto sales and vehicle manufacturing

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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