Canadian government and Bombardier join forces to boost national aerospace industry
The Canadian government and Bombardier have announced significant investment plans to strengthen leadership in aerospace.
The aerospace industry is one of the most innovative industries in Canada, and it provides over 211,000 quality jobs for Canadians and $28 billion annually in GDP to Canada's economy.
Announced last week, the government will provide $372.5 million in repayable contributions to Bombardier. This funding will be provided over four years and will support thousands of good middle-class jobs, strengthen the long-term competitiveness of Bombardier and help to build the aircraft of the future.
As the nation's largest aerospace company, Bombardier supports thousands of jobs in design, engineering and manufacturing through its nation-wide supply chain of companies.
This initiative will fund research and development for the new Global 7000 business jet and ongoing activities related to the development of the company's C Series aircraft.
The government of Canada has a long-standing relationship with Bombardier, Canada's biggest private sector investor in research and development activities. These activities strengthen the skills and knowledge of Canadians working in the aerospace sector, and they lead to new manufacturing platforms that position Canadians working in the sector for the jobs of tomorrow. The resulting benefits enable Canada to maintain a competitive position in the global supply chain that forms the aerospace sector.
The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, said: "This contribution from the Government of Canada will secure the highly skilled, well-paying jobs for middle-class Canadians who work in the aerospace sector. It will also ensure that Canada has a strong, stable and competitive aerospace industry, which is a major driver of economic activity and innovation across the country. Bombardier plays a vital role, both as an anchor employer and an innovation leader. The Government of Canada is proud to invest in research and development activities that secure Canadian jobs, while enabling Bombardier to grow as a globally competitive company for years to come."
Alain Bellemare, CEO, Bombardier, added: "We welcome the continuing partnership with the Canadian government. The repayable contributions announced today will help to ensure that Canada remains at the centre of Bombardier's research and development activities, which are focused on developing the most efficient, reliable and environmentally friendly aircraft in the world. While we compete globally, we are proud of our Canadian home, our heritage and our position as one of Canada's leading high-technology manufacturers and employers."
- Aerospace leads all manufacturing industries in research and development. It accounts for nearly one-third of all research and development activity in Canada's manufacturing sector, which translates to $28 billion of economic activity every year. Canada's aerospace sector employs, directly and indirectly, 211,000 people across the country.
- Aerospace companies are Canada's leading exporters in terms of trade intensity at twice that of the manufacturing average. Close to 80 percent of aerospace manufacturing was exported in 2015.
- The repayable contribution to the Global 7000 jet will be made through the Strategic Aerospace and Defence Initiative (SADI). This program supports specific research and development activities that help aerospace and defence companies develop new technologies.
- Another portion of this investment will be made through the government's existing contribution agreements with Bombardier. This contribution will support ongoing activities related to the development of the company's C Series aircraft. The C Series is an example of Canadian innovation and clean technology that is the future of the aerospace industry.
- In May 2005, Canada first announced that it would support the C Series with a $350-million repayable contribution.
- On October 11, 2016, the government announced an investment of up to $54 million to support a Bombardier-led consortium under the Technology Demonstration Program. The consortium will develop state-of-the-art electric systems and advanced aerodynamic systems that will make the aircraft of the future more energy efficient, reliable and quiet.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.