May 19, 2020

Celebs and volunteers build in LA with Habitat for Humanity

sustainable homes
home construction
Lowe's The Walt Disney Company
Bizclik Editor
3 min
Celebs and volunteers build in LA with Habitat for Humanity


More than 1,000 celebrity, entertainment industry, and executive volunteers are expected to turn out over the next week to help Habitat for Humanity of Greater Los Angeles (HFH GLA) and its sponsors build eight affordable, sustainable homes as part of the Hollywood for Habitat for Humanity (HFHFH) program. The week-long build sponsored by Lowe's, will take place June 10 - June 18 and will feature special build events including Executive Build, four Hollywood build days and the Lowe's Power Women, Power Tools build. This event will bring together some of the most powerful voices in Hollywood and top corporations to address the affordable housing crisis in Los Angeles and provide a hands-on solution for families in the City of Burbank. Other sponsors include Bernards, Celebrating Home and The Walt Disney Company.

"This Build-a-Thon will engage over 1000 corporate and civic leaders to build eight homes that will be the foundation for a strong, new neighborhood in Burbank," says Erin Rank, President and CEO HFH GLA.   "Those who participate will not only lend a hand up to these deserving families, they will leave feeling empowered and inspired, knowing they have helped bring positive change to our community."


See top stories in the WDM Content Network:

Habitat for Humanity of Greater Los Angeles is teaming up with the Burbank Redevelopment Agency and the Burbank Housing Corporation to build homes in partnership with eight hardworking, low-income homeowners. The Keeler/Elliott Homeownership Development will include seven new townhomes and one rehabilitated single-family home.  Participating celebrity and entertainment industry volunteers will help build the homes alongside HFH GLA partner homeowners during the week-long Build-A-Thon. The new development will improve the lives of the homeowners and the surrounding community by making public infrastructure improvements and creating jobs.

Lowe's, a national Habitat partner since 2004 gave a $250,000 grant for the build. Lowe's will also provide hands-on support throughout the week with teams of employee volunteers working on-site each day and leading "how-to" clinics that teach basic building skills for participating volunteers.

"Lowe's understands the needs of the communities where we live and work, and the opportunity to get out into those communities and build homes for local families shows us first-hand the impact Habitat makes on people's lives every day," said Jeff Starnes, Lowe's Regional Vice President. "Raising our hammers and offering our expertise as Lowe's to other dedicated volunteers is just as important and rewarding as giving the grant necessary to build homes for communities in need."

Additional funding and volunteer support is provided by Bernards, Celebrating Home, The Walt Disney Company and other valued sponsors.  Representatives from the major sponsors will be on hand during the HFHFH Build-A-Thon.  Celebrating Home President Heather Chastain will be speaking at the Lowe's Power Women Power Tools Build day.

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article