May 19, 2020

CEOs identify revenue growth as top objective over the next five years

Frost & Sullivan’s Customer Research Group
CEOs identify revenue growth
Frost & Sullivan’s Visionary Innovation Growth Partnership Subscription
Frost & Sullivan Content Transformation Global Head Sandeep Kar
Catherine Rowell
2 min
CEOs identify revenue growth as top objective over the next five years

The intense uncertainty, complexity and digital transformation of the economic landscape in the Americas is resulting in unprecedented, disruption-driven, innovation-focused growth. Traditional products-based approaches are rapidly giving way to business models like product-as-a-service, personalization and customization, and connectivity-as-a-key-enabler, creating opportunities for services-based businesses. Visionary CEOs that recognize the redundancy of conventional strategies are reshaping the business ecosystem to remain resilient in the face of churn.

 “Nearly 43 percent of CEOs believe they would rely on partnerships to drive their organization’s growth over the next 3 years,” said Frost & Sullivan Content Transformation Global Head Sandeep Kar. “As technology strategies and strategic partnerships increasingly take center stage, customer strategies are expected to decline in importance.”

CEOs’ Perspectives on Growth, Innovation, and Leadership in the Americas, 2016 is part of Frost & Sullivan’s Visionary Innovation Growth Partnership Subscription. Following extensive surveys, the analysis has identified the most important tools and strategies to help organizations prepare for industry transformation triggered by technology change. Mega Trends like connectivity and convergence are creating a new ecosystem, unlocking fresh growth opportunities for organizations that use innovative tools and strategies to deliver on stakeholder expectations.

Over 112 CEOs and business leaders across the Americas participated in Frost & Sullivan’s Americas Annual Survey. Information on this analysis is available, where users can register for Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan’s thought leaders:

Key insights reveal:

  • Nearly 73 percent of survey respondents overwhelmingly voted revenue growth as the most important growth objective for CEOs over the next five years.
  • 56 percent of them indicated that their organizations needed support in growth strategy and vision congruence. This highlights the need for companies to review, revise and rejuvenate their performance across all growth metrics.
  • Currently, CEOs mostly target their products and services at the North American market, and have identified smaller pockets of interest in Asia-Pacific and Western Europe as well.

“Amidst transformation and collapse, 60 percent of CEOs can identify disruptive companies in their industries,” noted Kar. “Amazon, GE and Google feature top-of-mind as the most disruptive innovators, and they offer constructive lessons on ways to drive growth in a fluid and increasingly complex business environment.”

Follow @BizReviewUSA and @NellWalkerMG

Read the February issue of Business Review USA & Canada here 

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article